Online Presence Wehkamp successfully operates as an online department store, positioning itself strongly in the growing e-commerce market. Leveraging this established online presence can lead to increased sales opportunities through targeted digital marketing strategies.

Public Offering The recent decision of Wehkamp to go public indicates potential growth opportunities and increased visibility. Engaging with investors post-IPO can pave the way for strategic partnerships, funding injections, and enhanced brand recognition, ultimately driving sales expansion.

Competitive Positioning Wehkamp's revenue scale places it in the same league as major players like Amazon and Zalando. Analyzing the strategies of similar industry giants can provide valuable insights for differentiation and capturing a larger market share, leading to enhanced sales performance.

Sustainability Focus With a rich history of 72 years and a deep understanding of the Dutch market, Wehkamp can capitalize on consumer trends towards sustainability. Emphasizing eco-friendly products, packaging, and practices can attract conscious consumers, translating into increased sales volumes.

Technology Integration Wehkamp utilizes modern technologies such as Cloudflare CDN and PWA to drive website efficiency and customer engagement. Continuously optimizing these tech tools and exploring innovative solutions can enhance the overall user experience, leading to higher conversion rates and sales growth.