Private events Opportunity to upsell private in-home or on-site corporate team-building experiences, leveraging their flexibility for weddings, private parties, and small corporate functions.

Giftable classes Position Well Done as a gift option for date nights and social experiences; explore partnerships with gift marketplaces and corporate gifting programs to broaden reach.

Technology stack Utilize digital marketing channels and CRM tools already in use (LinkedIn tag, Mailchimp, Google Workspace) to nurture B2C and B2B prospects, retarget website visitors, and run targeted campaigns for private events.

Revenue growth With sub-$1M revenue and a focus on group and private classes, identify scalable offerings (certifications, recurring workshops) and local partnerships to unlock higher average order value.

Local market Houston-based niche in recreational cooking classes presents opportunities to partner with wedding planners, corporate HR teams, and hospitality venues to drive referrals and co-branded experiences.