Global Sports Partnering WePlay operates globally with teams in Europe, the US, the Middle East and Asia, serving brands and rights holders in sports. This suggests sales opportunities with multinational campaigns, regional market expansion, and localized activation strategies for brands looking to leverage cross-border reach.

Measurable Growth Focus Positioned as a performance-driven agency that connects creativity to revenue, ideal upsell opportunities include full-funnel campaigns, attribution-driven media buying, and performance media services to demonstrate ROI for sponsorships, campaigns and fan engagement initiatives.

High-Profile Partnerships Current partners span Emirates, Adidas, PSG, UFC, IRONMAN, AC Milan, Major League Cricket and SailGP. This indicates potential cross-sell to similar brands in sports, leagues and ecosystems seeking integrated marketing, content, and performance media solutions.

Awards and Recognition Recent awards for Agency of the Year and OTT leadership bolster credibility in fan engagement and monetization. Leverage this of social proof to accelerate deals with prospective clients pursuing market-leading fan engagement and direct-to-consumer strategies.

Philanthropic & Tech Enablement Initiatives like the Cloud Guardian for Stray Cats and technology-oriented stack (Facebook/Google ads, analytics, MySQL, Piwik) signal capacity for socially responsible branding and data-driven marketing. Opportunities exist to offer CSR-aligned campaigns and advanced analytics services to clients focusing on sustainability or community impact.