Insights

Global sports reach WePlay operates globally with embedded teams across Europe, the US, the Middle East and Asia, presenting opportunities to offer multinational sponsor activations, localized media buys, and cross‑regional campaigns for brands seeking global exposure in sport.

Performance driven The agency emphasizes an outcome‑focused approach spanning brand development, content production and performance led media, enabling upsell of integrated campaigns that tie brand lift to measurable commercial impact for advertisers and rights holders.

High‑profile partnerships With partners such as Emirates, PSG, UFC, IRONMAN, LaLiga, AC Milan and SailGP, there are cross‑brand collaboration opportunities for joint sponsorships, co‑created content and leverage of fan communities to monetize engagement.

Award winning credibility Recognitions including Agency of the Year awards and OTT/Leaders Sports accolades support a value proposition for premium clients seeking proven fan engagement, direct‑to‑consumer marketing and monetisation capabilities.

Sustainability and philanthropy Recent initiatives like the Cloud Guardian Initiative for Stray Cats signal a storytelling angle around corporate responsibility, opening doors for purpose‑driven campaigns and partnerships with brands seeking social impact narratives.

WePlay Tech Stack

WePlay uses 8 technology products and services including Meta, Instagram, Facebook Pixel, and more. Explore WePlay's tech stack below.

  • Meta
    Advertising
  • Instagram
    Advertising
  • Facebook Pixel
    Analytics
  • Firebase
    Database
  • WP Engine
    Platform As A Service
  • Piwik
    System Analytics & Monitoring
  • Piwik PRO Core
    Web Analytics
  • Google Analytics
    Web Analytics

Media & News

WePlay's Email Address Formats

WePlay uses at least 1 format(s):
WePlay Email FormatsExamplePercentage
First@weplay.coJohn@weplay.co
66%
First.Last@weplay.coJohn.Doe@weplay.co
34%

Frequently Asked Questions

Where is WePlay's headquarters located?

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WePlay's main headquarters is located at 30 Wework 6th Floor London, England e14 5re United Kingdom. The company has employees across 3 continents, including EuropeAsiaSouth America.

What is WePlay's official website and social media links?

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WePlay's official website is weplay.co and has social profiles on LinkedIn.

What is WePlay's SIC code NAICS code?

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WePlay's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does WePlay have currently?

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As of May 2026, WePlay has approximately 113 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Head Of Mena: S. B.Head Of Creative: S. I.Founder And Chief Executive: L. M.. Explore WePlay's employee directory with LeadIQ.

What industry does WePlay belong to?

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WePlay operates in the Advertising Services industry.

What technology does WePlay use?

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WePlay's tech stack includes MetaInstagramFacebook PixelFirebaseWP EnginePiwikPiwik PRO CoreGoogle Analytics.

What is WePlay's email format?

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WePlay's email format typically follows the pattern of First@weplay.co. Find more WePlay email formats with LeadIQ.

When was WePlay founded?

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WePlay was founded in 2012.

WePlay

Advertising ServicesEngland, United Kingdom51-200 Employees

WePlay is a mid-sized global sports marketing agency based in London, England, and part of the rEvolution family. It sits at the intersection of creativity, culture and performance to help brands and rights holders translate audience attention into commercial impact. The firm offers brand and campaign development, content and production, and performance-led media, all connected through an outcomes-focused approach, with teams operating across Europe, the US, the Middle East and Asia.

Its client roster includes Emirates, PSG, UFC, IRONMAN, LaLiga, AC Milan and SailGP. In April 2026, rEvolution Marketing LLC announced a partnership with WePlay Limited to lead strategic communications and media relations to expand MLC's visibility across North America and beyond.

Section iconCompany Overview

Headquarters
30 Wework 6th Floor London, England e14 5re United Kingdom
Website
weplay.co
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    WePlay's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    WePlay's revenue is estimated to be in the range of $50M$100M

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