Local Ad Packages West Coaster serves a defined San Diego craft beer audience through print, site, and social channels, making it a strong channel for local breweries and beverage brands to reach decision-makers. Propose tiered advertising packages across the monthly magazine, website banners, and social posts, plus bundled sponsorships aligned with beer events and product launches.

Sponsored Content Develop sponsored content options—articles, features, and 'brewery of the month' profiles—and event sponsorships with breweries and taprooms. Create annual plans around beer festivals and local beer week coverage to capture recurring revenue.

Analytics Marketing Their tech stack includes Facebook Pixel, Google Tag Manager, WordPress, and SiteGround, enabling performance marketing services. Offer advertisers data-driven campaigns, retargeting, and analytics tied to measurable outcomes to justify premium rates.

Regional Growth Leverage San Diego focus to scale to neighboring Southern California markets, offering market entry advertising and cross-promotion to a wider craft beverage audience. Propose multi-market bundles to attract regional brands.

Subscriptions & Merch With a small team and established audience, there is room to upsell digital subscriptions, exclusive newsletters, and premium content access. Propose reader-dedicated newsletters, premium archives, and cross-promotional merchandise as revenue streams.