Partnerships with key players VinePair Inc. has established successful partnerships with industry leaders such as Mr Black, Mount Gay Rum, and Sotheby’s group. Leveraging these collaborations can open doors for cross-promotion opportunities and reaching new audiences within the wine, beer, and spirits market.
Niche content curation VinePair Inc. showcases expertise by curating specialized lists such as 'The Most Checked-in Beer In Every State' and 'Top 30 SAUVIGNON BLANCS FOR 2023'. Sales teams can pitch tailored advertising or sponsored content to brands interested in targeting specific beer or wine enthusiast segments.
Expansion into wine tourism With the launch of 'Top 10 Wine Destinations' list, VinePair Inc. is positioning itself as a go-to resource for wine tourism recommendations. There is a sales opportunity to collaborate with wineries, travel agencies, or hospitality providers looking to promote wine-related experiences to consumers.
Digital engagement tools Utilizing a robust tech stack including Google Analytics, Facebook, and Outbrain, VinePair Inc. demonstrates a commitment to digital marketing and engagement strategies. Sales teams can highlight the company's digital reach and offer advertising packages that leverage these tech tools for maximum exposure.
Celebrity endorsement potential By hiring James Scott as head roaster from a prestigious establishment like St. Jardim, VinePair Inc. can tap into potential celebrity endorsements. Sales reps can explore collaborations with influencers or industry experts endorsed by Scott to elevate brand credibility and visibility.
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293$50M$100MVinePair uses 8 technology products and services including Curalate, Google Analytics Enhanced eCommerce, Font Awesome, and more. Explore VinePair's tech stack below.
| VinePair Email Formats | Percentage |
| First@vinepair.com | 48% |
| FirstL@vinepair.com | 3% |
| Middle@vinepair.com | 1% |
| First@vinepair.com | 48% |
Book and Periodical PublishingNew York, United States11-50 Employees
VinePair is the largest digital media company delivering accessible, entertaining, and inspiring content about drinks culture and important trends and topics in wine, beer, and spirits. We offer award-winning consumer coverage on VinePair and trade stories on VP Pro. Our motto, “Drinking is Culture” means we celebrate the experiences you have and the connections you make with a glass in hand.
Company Overview
Funding & FinancialsVinePair has raised a total of $1.5M of funding over 2 rounds. Their latest funding round was raised on Feb 17, 2017 in the amount of $1.5M.
VinePair's revenue is in the range of $10M
Funding & FinancialsVinePair has raised a total of $1.5M of funding over 2 rounds. Their latest funding round was raised on Feb 17, 2017 in the amount of $1.5M.
VinePair's revenue is in the range of $10M
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