Regional Plumbing Focus Target Northwest plumbing distributors and contractors serving Oregon, Washington, Idaho, Montana and Alaska, leveraging Western States Sales’ regional coverage to upsell complementary plumbing supplies and fixtures.

SMB Ready Growth With a lean team and sub-$1M revenue, pursue small to mid-size contractor accounts and boutique distributors that benefit from a dedicated manufacturers' representative to accelerate product adoption and local market penetration.

Digital Enablement Leverage existing tech stack (Optimizely, Snowplow, AWS, CMS tools) to optimize digital onboarding, product catalog experience, and lead capture for new and prospective customers in the Pacific Northwest.

Competitive Positioning Position as a specialized regional partner to compete with larger reps by offering deep local market knowledge, responsive service, and targeted product assortments aligned with regional building projects.

Portfolio Expansion Cross-sell and upsell opportunities across plumbing supplies by aligning with similar distributors and multi-channel retailers, matching product lines with the larger competitor ecosystems represented in the market.