Mergers and Growth The 2020 merger of Westminster Savings with Prospera Credit Union created Prospera Credit Union, a large BC financial services player with significant AUM, broad membership, and growing geographic footprint, signaling opportunities to upsell enterprise-level financial solutions and cross-border services as they expand into Fraser Valley and the Okanagan.

Scale and Resources With more than 9 billion in assets, over 900 employees, and 120,000 members, Prospera represents a sizable, stabilized institution likely seeking scalable products, treasury and risk management, advanced analytics, and enterprise IT services to support continued growth.

Community and Local Focus A strong emphasis on customer and community focus presents sales opportunities for community banking programs, SMB lending, local sponsorships, and tailored financial education initiatives that align with their member-owned, value-driven brand.

Digital and Analytics Modernization Existing tech stack elements (Google Analytics, Google Tag Manager, Hotjar, RequireJS, Java, Spring) indicate ongoing digital maturity; potential needs include modern customer analytics, site optimization, regulatory-compliant data platforms, and security enhancements to support expanded digital channels.

Cross-Sell Potential As a full-service financial institution offering retail, commercial, leasing, and wealth management, there are opportunities to cross-sell across segments (SME lending, cash management, wealth services, and commercial credit) during their integration phase and as their branch footprint grows.