Recognition Momentum Position Westminster Village West Lafayette as a consistently top-tier nursing home, highlighted by back-to-back U.S. News & World Report Best Nursing Home recognitions for 2024 and 2025-2026 to build credibility with potential partners and referrals.

Care Continuum Leverage the full continuum of care offering—from independent living to skilled nursing and memory care—to cross-sell services to current residents’ families and to attract aging-in-place referrals from nearby Purdue University community and West Lafayette healthcare networks.

Strategic Partnerships Explore renewed or expanded partnerships with health systems, physician groups, and care management organizations similar to prior collaborations (Life Care Services for executive management and Vohra Wound Physicians) to enhance resident outcomes and create joint referral channels.

Digital & Marketing Growth Capitalize on the existing tech stack (Google Ads, WordPress, Pardot) and digital presence to run targeted campaigns toward families and healthcare professionals, highlighting awards, care outcomes, and proximity to Purdue University for higher lead generation.

Operational Scale With a mid-market footprint and 51-200 employees, position Westminster Village as a scalable partner for regional senior living operators seeking management services, shared resources, or best-practice benchmarking, potentially opening co-management or service-contract opportunities.