Content Innovation Westword demonstrates a strong focus on engaging local audiences through innovative content such as launching new features like It's a Date and organizing annual events like the Westword Music Showcase. These initiatives provide opportunities to offer targeted digital solutions, sponsorships, or content marketing partnerships.

Audience Engagement With a membership program introduced in 2019 and recent hiring of a dedicated membership manager, Westword is actively working to deepen reader loyalty and diversify its revenue streams, creating possibilities for customer engagement platforms or premium content offerings.

Digital Strategy The company's investment in digital ad tech including Prebid, Magnite, and Google Analytics indicates a focus on optimizing ad revenue. This opens opportunities for advanced programmatic ad solutions, analytics enhancements, and targeted advertising services.

Community Presence Active participation in local awards and events like the Best of Denver awards positions Westword as a key community player, ideal for local marketing, sponsorship collaborations, and community-driven content or promotional campaigns.

Revenue Opportunities With annual revenues between 1M to 10M and a small team, Westword shows potential for scalable advertising packages, sponsorship opportunities, or digital membership solutions tailored for niche media companies focused on local markets.