Insights

Strong Export Presence With products exported to 75 countries and a growing list of markets including Costa Rica, What More UK Ltd demonstrates a robust international footprint. Sales opportunities can focus on expanding to emerging markets or increasing penetration in existing territories through tailored marketing and distribution partnerships.

Innovative Product Portfolio The company's extensive and award-winning range of housewares, bakeware, and gardenware, including patented brands like PushPan and heritage brands like BetterWare, offers a diverse portfolio ideal for upselling or cross-selling to established retailers and online channels seeking high-quality, innovative products.

Recent Capacity Expansion Significant investments in new manufacturing assets, including the acquisition of Firsteel and new injection moulding machines, indicate capacity for higher production volume. This creates opportunities to secure larger or new accounts that require dependable, large-scale supply of plastic housewares.

Growth in Lifestyle Trends The company's recognition during the COVID-19 lockdown for increased demand in bakeware suggests rising consumer interest in home cooking and kitchen products. Sales strategies can leverage this trend by promoting product lines aligned with lifestyle shifts toward home-based activities.

Established Retail Relationships Supplying all UK national retailers, numerous independents, and online channels, What More UK Ltd already maintains a strong retail presence. Opportunities exist to develop exclusive deals, expand private label offerings, or partner on new product launches within these channels for mutually beneficial growth.

What More UK Ltd Tech Stack

What More UK Ltd uses 8 technology products and services including Microsoft Clarity, W3 Total Cache, Cloudflare, and more. Explore What More UK Ltd's tech stack below.

  • Microsoft Clarity
    Analytics
  • W3 Total Cache
    Caching
  • Cloudflare
    Content Management System
  • oEmbed
    Dev Tools
  • Backbone.js
    Javascript Frameworks
  • Google Maps
    Maps
  • Issuu
    Miscellaneous
  • Google Tag Manager
    Tag Management

Media & News

What More UK Ltd's Email Address Formats

What More UK Ltd uses at least 1 format(s):
What More UK Ltd Email FormatsExamplePercentage
F.Last@whatmoreuk.comJ.Doe@whatmoreuk.com
57%
First.Last@whatmoreuk.comJohn.Doe@whatmoreuk.com
30%
First@whatmoreuk.comJohn@whatmoreuk.com
10%
Last@whatmoreuk.comDoe@whatmoreuk.com
3%

Frequently Asked Questions

Where is What More UK Ltd's headquarters located?

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What More UK Ltd's main headquarters is located at Padiham, England bb12 7ng United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaSouth America.

What is What More UK Ltd's phone number?

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You can contact What More UK Ltd's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is What More UK Ltd's official website and social media links?

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What More UK Ltd's official website is whatmoreuk.com and has social profiles on LinkedIn.

What is What More UK Ltd's NAICS code?

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What More UK Ltd's NAICS code is 31-33 - Manufacturing.

How many employees does What More UK Ltd have currently?

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As of February 2026, What More UK Ltd has approximately 80 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Head Of Marketing: B. H.Chairman And Chief Executive Officer: T. F.Ecommerce & Marketing Director: J. F.. Explore What More UK Ltd's employee directory with LeadIQ.

What industry does What More UK Ltd belong to?

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What More UK Ltd operates in the Manufacturing industry.

What technology does What More UK Ltd use?

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What More UK Ltd's tech stack includes Microsoft ClarityW3 Total CacheCloudflareoEmbedBackbone.jsGoogle MapsIssuuGoogle Tag Manager.

What is What More UK Ltd's email format?

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What More UK Ltd's email format typically follows the pattern of F.Last@whatmoreuk.com. Find more What More UK Ltd email formats with LeadIQ.

When was What More UK Ltd founded?

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What More UK Ltd was founded in 1999.

What More UK Ltd

ManufacturingEngland, United Kingdom51-200 Employees

Established in 1999 and based in the North West, What More UK Limited is a British manufacturer specialising in market-leading housewares and bakeware. Growing rapidly since our inception, we are now the third largest manufacturer of plastic housewares in Europe.  

Operating from a soon-to-be expanded 500,000 square foot manufacturing and distribution site, we currently produce an average of 1.2 million consistently high-quality products every week, equating to 62 million products annually. By owning the entire supply chain of British-made bakeware, we maintain complete control from the drawing board to the oven. This is facilitated through our on-site tool room and ownership of metal solutions manufacturer, Firsteel.  

Having gained national and global recognition for our superior quality, we now export to 75 countries, while remaining true to our heritage by supplying all UK national retailers, 1,700 independents, and major online channels.  

Dedicated to excellence and innovation, our extensive product ranges span thousands of products across housewares, gardenware and bakeware. Home to the UK’s marketing-leading household brands, our ranges include Wham, specialising in plastic storage and housewares; the patented leak-proof brand, PushPan; and the recently acquired British Heritage brand, BetterWare.  

Privately owned and achieving ever-growing success, What More has remained in the same family for nearly 25 years, now employing a committed team of 350 people.

Section iconCompany Overview

Headquarters
Padiham, England bb12 7ng United Kingdom
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    What More UK Ltd's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    What More UK Ltd's revenue is estimated to be in the range of $1M$10M

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