Insights

Expanding Export Reach What More UK Ltd exports to 75 countries and recently added Costa Rica, indicating strong international demand. This presents opportunities to upsell or establish partnerships in emerging markets by offering tailored product ranges or localized marketing support.

Innovative Product Range With a diverse portfolio including leading brands like Wham, PushPan, and BetterWare, the company appeals to various customer segments in retail, online marketplaces, and independent stores. Targeted sales strategies can leverage their brand strength to expand into additional retail channels or private label opportunities.

Recent Capacity Investments Significant investments in new injection moulding machinery and factory expansion suggest the company is scaling production capacity. This enables potential collaborations for custom manufacturing, exclusive product lines, or supply chain optimization with new and existing clients.

Strong Market Position Being the third largest plastic housewares manufacturer in Europe and recognized as a top 50 company highlights their competitive edge. Sales approaches can focus on premium positioning and long-term supply contracts to maintain their market leadership and explore new product categories.

Strategic Acquisitions Acquisition of Firsteel and ongoing investments demonstrate strategic growth and vertical integration. This provides opportunities for partners to develop complementary products, enhance technical collaborations, or co-develop innovative solutions within their integrated supply chain.

What More UK Ltd Tech Stack

What More UK Ltd uses 8 technology products and services including Microsoft Clarity, W3 Total Cache, Cloudflare, and more. Explore What More UK Ltd's tech stack below.

  • Microsoft Clarity
    Analytics
  • W3 Total Cache
    Caching
  • Cloudflare
    Content Management System
  • oEmbed
    Dev Tools
  • Backbone.js
    Javascript Frameworks
  • Google Maps
    Maps
  • Issuu
    Miscellaneous
  • Google Tag Manager
    Tag Management

Media & News

What More UK Ltd's Email Address Formats

What More UK Ltd uses at least 1 format(s):
What More UK Ltd Email FormatsExamplePercentage
F.Last@whatmoreuk.comJ.Doe@whatmoreuk.com
57%
First.Last@whatmoreuk.comJohn.Doe@whatmoreuk.com
30%
First@whatmoreuk.comJohn@whatmoreuk.com
10%
Last@whatmoreuk.comDoe@whatmoreuk.com
3%

Frequently Asked Questions

What is What More UK Ltd's phone number?

Minus sign iconPlus sign icon
You can contact What More UK Ltd's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is What More UK Ltd's official website and social media links?

Minus sign iconPlus sign icon
What More UK Ltd's official website is whatmoreuk.com and has social profiles on LinkedIn.

What is What More UK Ltd's NAICS code?

Minus sign iconPlus sign icon
What More UK Ltd's NAICS code is 31-33 - Manufacturing.

How many employees does What More UK Ltd have currently?

Minus sign iconPlus sign icon
As of December 2025, What More UK Ltd has approximately 201 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Head Of Marketing: B. H.Chairman And Chief Executive Officer: T. F.Ecommerce & Marketing Director: J. F.. Explore What More UK Ltd's employee directory with LeadIQ.

What industry does What More UK Ltd belong to?

Minus sign iconPlus sign icon
What More UK Ltd operates in the Manufacturing industry.

What technology does What More UK Ltd use?

Minus sign iconPlus sign icon
What More UK Ltd's tech stack includes Microsoft ClarityW3 Total CacheCloudflareoEmbedBackbone.jsGoogle MapsIssuuGoogle Tag Manager.

What is What More UK Ltd's email format?

Minus sign iconPlus sign icon
What More UK Ltd's email format typically follows the pattern of F.Last@whatmoreuk.com. Find more What More UK Ltd email formats with LeadIQ.

When was What More UK Ltd founded?

Minus sign iconPlus sign icon
What More UK Ltd was founded in 1999.

What More UK Ltd

ManufacturingEngland, United Kingdom201-500 Employees

Established in 1999 and based in the North West, What More UK Limited is a British manufacturer specialising in market-leading housewares and bakeware. Growing rapidly since our inception, we are now the third largest manufacturer of plastic housewares in Europe.  

Operating from a soon-to-be expanded 500,000 square foot manufacturing and distribution site, we currently produce an average of 1.2 million consistently high-quality products every week, equating to 62 million products annually. By owning the entire supply chain of British-made bakeware, we maintain complete control from the drawing board to the oven. This is facilitated through our on-site tool room and ownership of metal solutions manufacturer, Firsteel.  

Having gained national and global recognition for our superior quality, we now export to 75 countries, while remaining true to our heritage by supplying all UK national retailers, 1,700 independents, and major online channels.  

Dedicated to excellence and innovation, our extensive product ranges span thousands of products across housewares, gardenware and bakeware. Home to the UK’s marketing-leading household brands, our ranges include Wham, specialising in plastic storage and housewares; the patented leak-proof brand, PushPan; and the recently acquired British Heritage brand, BetterWare.  

Privately owned and achieving ever-growing success, What More has remained in the same family for nearly 25 years, now employing a committed team of 350 people.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
1999
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    What More UK Ltd's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    What More UK Ltd's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.