Insights

Global expansion What More UK Limited exports to 75 countries and has recently expanded capacity with a 500,000 sq ft site and investment in Firsteel, presenting cross-border sales opportunities in packaging, bakeware and housewares across wholesale, retailers, and online channels.

Integrated supply Full control of the supply chain from design to manufacturing through on-site tool room and ownership of Firsteel. This enables fast lead times, high quality, and potential for private label collaborations or co-branded ranges with retailers seeking reliable British-made sourcing.

Strong brands Portfolio includes Wham storage and housewares, PushPan leak-proof systems, and the British Heritage BetterWare. Opportunities exist to upsell retailers with best-in-class storage, bakeware innovations, and heritage-led product stories.

Growing capacity Rapid production scale with a current average of 1.2 million units weekly and plans to expand. This suggests capacity to support large-volume orders, partnerships with retailers, and seasonal demand campaigns without compromising timelines.

Market readiness Existing presence with UK national retailers, 1,700 independents, and 75 export markets indicates readiness for new distribution partnerships, regional assortments, and multi-channel programs leveraging existing logistics and compliance capabilities.

Similar companies to What More UK Ltd

What More UK Ltd Tech Stack

What More UK Ltd uses 8 technology products and services including Hotjar, Microsoft Clarity, WordPress, and more. Explore What More UK Ltd's tech stack below.

Media & News

What More UK Ltd's Email Address Formats

What More UK Ltd uses at least 4 email formats:
What More UK Ltd Email FormatsExamplePercentage
F.Last@whatmoreuk.comJ.Doe@whatmoreuk.com
59%
First.Last@whatmoreuk.comJohn.Doe@whatmoreuk.com
29%
First@whatmoreuk.comJohn@whatmoreuk.com
9%
Last@whatmoreuk.comDoe@whatmoreuk.com
3%

Frequently Asked Questions

What is What More UK Ltd's phone number?

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You can contact What More UK Ltd's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is What More UK Ltd's official website and social media links?

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What More UK Ltd's official website is whatmoreuk.com and has social profiles on LinkedIn.

How much revenue does What More UK Ltd generate?

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As of August 2026, What More UK Ltd's annual revenue is estimated to be $1M - $10M.

What is What More UK Ltd's NAICS code?

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What More UK Ltd's NAICS code is 31-33 - Manufacturing.

How many employees does What More UK Ltd have currently?

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As of August 2026, What More UK Ltd has approximately 89 employees across 3 continents, including Europe, North America and South America. Key team members include Chief Executive Officer: L. L., Chairman And Chief Executive Officer: T. F. and Sales Director: A. R. Explore What More UK Ltd's employee directory with LeadIQ.

What industry does What More UK Ltd belong to?

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What More UK Ltd operates in the Manufacturing industry.

What technology does What More UK Ltd use?

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What More UK Ltd's tech stack includes Hotjar, Microsoft Clarity, WordPress, Shopify, Microsoft 365, Sage, Adobe Creative Suite and DigitalOcean Web Hosting.

What is What More UK Ltd's email format?

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What More UK Ltd's email format typically follows the pattern of F.Last@whatmoreuk.com. Find more What More UK Ltd email formats with LeadIQ.

When was What More UK Ltd founded?

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What More UK Ltd was founded in 1999.
What More UK Ltd logo

What More UK Ltd

ManufacturingEngland, United Kingdom51-200 Employees

What More UK Ltd is a Burnley-based British manufacturer focusing on housewares and bakeware. It operates from a large, expanding 500,000 square foot site and produces around 1.2 million units weekly, about 62 million annually. The company controls its entire supply chain from design to production, supported by an on-site tool room and ownership of Firsteel, a metal solutions provider. What More exports to 75 countries and supplies UK national retailers, 1,700 independents, and major online channels, positioning it as the third-largest manufacturer of plastic housewares in Europe. Privately owned and family-run since its founding in 1999, it offers ranges such as Wham, PushPan, and BetterWare. In August 2023, What More completed the acquisition of Firsteel Limited, accompanied by an initial investment as part of a broader expansion plan.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    What More UK Ltd's revenue is estimated to be in the range of $1M - $10M

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