Insights

Expanding Strategic Partnerships what3words has recently formed strategic alliances with companies like Asendia, Woosmap, Peartechnology, Boohoo, and EKCS, indicating a strong endorsement of its location technology among logistics, retail, and event management sectors. This presents opportunities to offer tailored integration solutions or expand into similar verticals seeking precise geolocation services.

Diverse Sector Adoption With clients ranging from fashion retailers to government organizations and NGOs across over 170 countries, what3words demonstrates widespread applicability. This suggests potential sales avenues in industries such as logistics, government, public services, and event planning that require accurate and user-friendly location sharing.

Innovation Through Partnerships Recent collaborations like the partnership with Woosmap for privacy-first geolocation APIs highlight a focus on innovative, privacy-conscious solutions. Opportunities exist to target clients interested in advanced, secure location technology, especially those with stringent data privacy requirements.

Financial Growth Potential With a revenue estimate of between 50 and 100 million dollars and raising 110 million in funding, what3words is positioned for growth and product development. This makes it an attractive prospect for enterprise-level sales, strategic collaborations, or license-based offerings to enhance scalability.

Market Positioning and Competitiveness While competitors like Mapbox and TomTom have larger teams and revenue, what3words’s unique three-word addressing system offers distinctive value. Targeting niche markets that prioritize precision, simplicity, and innovative mapping solutions can unlock new sales opportunities tailored to their differentiating technology.

what3words Tech Stack

what3words uses 8 technology products and services including Looker, Mixpanel, TikTok, and more. Explore what3words's tech stack below.

  • Looker
    Analytics
  • Mixpanel
    Analytics
  • TikTok
    Audio, Video, Graphics
  • WordPress
    Content Management System
  • WooCommerce
    E-commerce
  • Apple Sign-in
    Identity Verification
  • iClarity B2B2C
    Marketing Automation
  • Kotlin
    Programming Languages

what3words's Email Address Formats

what3words uses at least 1 format(s):
what3words Email FormatsExamplePercentage
First@what3words.comJohn@what3words.com
34%
First.Last@what3words.comJohn.Doe@what3words.com
31%
Last@what3words.comDoe@what3words.com
1%
First@what3words.comJohn@what3words.com
34%

Frequently Asked Questions

Where is what3words's headquarters located?

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what3words's main headquarters is located at 65 Alfred Road London, ///filled.count.soap W2 5EU GB. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is what3words's official website and social media links?

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what3words's official website is what3words.com and has social profiles on LinkedIn.

What is what3words's NAICS code?

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what3words's NAICS code is 5112 - Software Publishers.

How many employees does what3words have currently?

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As of October 2025, what3words has approximately 190 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Information Officer: I. D.Chief Financial Officer: P. H.Chief Research Officer: M. G.. Explore what3words's employee directory with LeadIQ.

What industry does what3words belong to?

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what3words operates in the Software Development industry.

What technology does what3words use?

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what3words's tech stack includes LookerMixpanelTikTokWordPressWooCommerceApple Sign-iniClarity B2B2CKotlin.

What is what3words's email format?

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what3words's email format typically follows the pattern of First@what3words.com. Find more what3words email formats with LeadIQ.

How much funding has what3words raised to date?

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As of October 2025, what3words has raised $110M in funding. .

When was what3words founded?

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what3words was founded in 2013.
what3words

what3words

Software Development///filled.count.soap, United Kingdom51-200 Employees

what3words is the simplest way to talk about location. It has divided the world into 3m x 3m squares, each with a unique 3 word address. Now people can refer to any precise location – a delivery entrance, a picnic spot or a drone landing point – using just three simple words. 
 
what3words is used by businesses and governments to operate more efficiently, and by individuals to find and share locations. Over 650 businesses, government organisations and NGOs in over 170 countries are using 3 word addresses.

Section iconCompany Overview

Headquarters
65 Alfred Road London, ///filled.count.soap W2 5EU GB
NAICS Code
5112 - Software Publishers
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $110M

    what3words has raised a total of $110M of funding over 1 rounds. .

  • $50M$100M

    what3words's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $110M

    what3words has raised a total of $110M of funding over 1 rounds. .

  • $50M$100M

    what3words's revenue is estimated to be in the range of $50M$100M

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