Insights

Expanding Strategic Partnerships what3words has recently formed key partnerships with organizations such as Asendia UK, Woosmap, Peartechnology, Boohoo, and the Ann Arbor Art Fair. These collaborations demonstrate the company's strong interest in expanding its technology integration across logistics, retail, and events, creating opportunities for further alliances in similar sectors.

Diverse Industry Adoption The company's solutions are gaining traction among various industries including e-commerce, logistics, government, and events. This broad adoption indicates strong potential for tailoring and upselling customized location-based solutions to similar sectors seeking precise geolocation services.

Funding and Revenue Growth With a funding of $110 million and a revenue range of $50 to 100 million, what3words demonstrates a healthy financial foundation. This positions the company well for investments in expanding sales efforts, marketing, and product development to capitalize on market opportunities.

Technology Integration Opportunities The tech stack includes integrations with Looker, Mixpanel, TikTok, and other platforms, indicating a focus on data-driven insights and consumer engagement. there’s an opportunity to develop targeted marketing and sales strategies by highlighting how these integrations enhance location accuracy for clients.

Market Position and Growth Compared to larger competitors like Mapbox and TomTom, what3words occupies a niche with specialized addressing solutions and a growing portfolio of partners. Focused-target outreach to industries requiring precise location sharing can unlock new sales channels and expand its market share.

what3words Tech Stack

what3words uses 8 technology products and services including Looker, Mixpanel, TikTok, and more. Explore what3words's tech stack below.

  • Looker
    Analytics
  • Mixpanel
    Analytics
  • TikTok
    Audio, Video, Graphics
  • WordPress
    Content Management System
  • WooCommerce
    E-commerce
  • Apple Sign-in
    Identity Verification
  • iClarity B2B2C
    Marketing Automation
  • Kotlin
    Programming Languages

what3words's Email Address Formats

what3words uses at least 1 format(s):
what3words Email FormatsExamplePercentage
First@what3words.comJohn@what3words.com
34%
First.Last@what3words.comJohn.Doe@what3words.com
31%
Last@what3words.comDoe@what3words.com
1%
First@what3words.comJohn@what3words.com
34%

Frequently Asked Questions

What is what3words's official website and social media links?

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what3words's official website is what3words.com and has social profiles on LinkedInCrunchbase.

What is what3words's NAICS code?

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what3words's NAICS code is 5112 - Software Publishers.

How many employees does what3words have currently?

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As of December 2025, what3words has approximately 190 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Creative Officer: I. P.Chief Information Officer: I. D.Chief Financial Officer: P. H.. Explore what3words's employee directory with LeadIQ.

What industry does what3words belong to?

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what3words operates in the Software Development industry.

What technology does what3words use?

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what3words's tech stack includes LookerMixpanelTikTokWordPressWooCommerceApple Sign-iniClarity B2B2CKotlin.

What is what3words's email format?

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what3words's email format typically follows the pattern of First@what3words.com. Find more what3words email formats with LeadIQ.

How much funding has what3words raised to date?

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As of December 2025, what3words has raised $110M in funding. .

When was what3words founded?

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what3words was founded in 2013.

what3words

Software DevelopmentEngland, United Kingdom51-200 Employees

what3words is the simplest way to talk about location. It has divided the world into 3m x 3m squares, each with a unique 3 word address. Now people can refer to any precise location – a delivery entrance, a picnic spot or a drone landing point – using just three simple words. 
 
what3words is used by businesses and governments to operate more efficiently, and by individuals to find and share locations. Over 650 businesses, government organisations and NGOs in over 170 countries are using 3 word addresses.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $110M

    what3words has raised a total of $110M of funding over 1 rounds. .

  • $50M$100M

    what3words's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $110M

    what3words has raised a total of $110M of funding over 1 rounds. .

  • $50M$100M

    what3words's revenue is estimated to be in the range of $50M$100M

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