Insights

Rapid Market Growth Whatnot's position as the largest livestream shopping platform across the US, UK, and Europe indicates a rapidly expanding customer base and increasing market share, presenting opportunities to provide scalable infrastructure, payment solutions, and localized services.

Strong Funding Traction With recent investments totaling over $485 million and a valuation of $11.5 billion, Whatnot demonstrates strong investor confidence and financial stability, enabling sales initiatives around premium technology integrations and strategic partnerships.

Diverse Category Expansion Operating across more than 250 categories from collectibles to fashion, Whatnot offers a broad spectrum of sales opportunities including targeted marketing solutions, category-specific advertising, and innovative commerce tools.

Collaborative Partnerships Partnerships with Marvel, IDW Publishing, and Chit Chats showcase a focus on entertainment and collectibles, highlighting potential for sales engagement in licensing, content co-marketing, and fulfillment solutions tailored to these multimedia audiences.

Tech-Driven Ecosystem Utilizing advanced technologies like blockchain, React Native, and PostgreSQL, Whatnot's tech stack provides avenues for selling cutting-edge digital solutions, security enhancements, and platform integrations to enhance user experience and transaction reliability.

Whatnot Tech Stack

Whatnot uses 8 technology products and services including Appsflyer, Blockchain, CookieYes, and more. Explore Whatnot's tech stack below.

  • Appsflyer
    Analytics
  • Blockchain
    Blockchain
  • CookieYes
    Cookie Compliance
  • PostgreSQL
    Database
  • Kandji
    Enterprise Mobility Management
  • Google Sign-in
    Identity Verification
  • UPS
    Logistics
  • React Native
    Widgets

Media & News

Whatnot's Email Address Formats

Whatnot uses at least 1 format(s):
Whatnot Email FormatsExamplePercentage
FLast@whatnot.comJDoe@whatnot.com
62%
First@whatnot.comJohn@whatnot.com
31%
First.Last@whatnot.comJohn.Doe@whatnot.com
4%
Last@whatnot.comDoe@whatnot.com
3%

Frequently Asked Questions

Where is Whatnot's headquarters located?

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Whatnot's main headquarters is located at Marina Del Rey, California 90292 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Whatnot's official website and social media links?

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Whatnot's official website is whatnot.com and has social profiles on LinkedInCrunchbase.

What is Whatnot's NAICS code?

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Whatnot's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Whatnot have currently?

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As of February 2026, Whatnot has approximately 1.5K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: L. W.Cpo Advisor: T. S.Chief Of Staff: R. A. G.. Explore Whatnot's employee directory with LeadIQ.

What industry does Whatnot belong to?

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Whatnot operates in the Technology, Information and Internet industry.

What technology does Whatnot use?

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Whatnot's tech stack includes AppsflyerBlockchainCookieYesPostgreSQLKandjiGoogle Sign-inUPSReact Native.

What is Whatnot's email format?

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Whatnot's email format typically follows the pattern of FLast@whatnot.com. Find more Whatnot email formats with LeadIQ.

How much funding has Whatnot raised to date?

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As of February 2026, Whatnot has raised $265M in funding. The last funding round occurred on Jan 08, 2025 for $265M.

When was Whatnot founded?

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Whatnot was founded in 2019.

Whatnot

Technology, Information and InternetCalifornia, United States1001-5000 Employees

Whatnot is the largest livestream shopping platform in the US, UK, and Europe—bringing millions together to shop, sell, and connect around the things they love. 

We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.

We’re innovating in the fast-paced world of live shopping from bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl. With over 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry and more—we’ve got it all! 

And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.

Section iconCompany Overview

Headquarters
Marina Del Rey, California 90292 United States
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2019
Employees
1001-5000

Section iconFunding & Financials

  • $265M

    Whatnot has raised a total of $265M of funding over 8 rounds. Their latest funding round was raised on Jan 08, 2025 in the amount of $265M.

  • $500M$1B

    Whatnot's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $265M

    Whatnot has raised a total of $265M of funding over 8 rounds. Their latest funding round was raised on Jan 08, 2025 in the amount of $265M.

  • $500M$1B

    Whatnot's revenue is estimated to be in the range of $500M$1B

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