Insights

Expanding Market Reach Whatnot's position as the largest live shopping platform across the US, UK, and Europe presents significant opportunities to collaborate with brands and content creators looking to expand their audience within these regions. Targeting companies eager to leverage live commerce for market penetration can drive mutually beneficial partnerships.

Diverse Category Focus With over 250 categories ranging from collectibles to fashion and electronics, Whatnot caters to a broad spectrum of niche markets. Sales teams can explore partnerships with brands in these specific segments—such as gaming, vintage, or jewelry—to tap into highly engaged, community-driven customer bases.

Strong Financial Backing Recent Series E funding of $265 million indicates strong investor confidence and the company’s capacity to invest in growth and technology enhancements. This financial strength makes it an attractive partner for vendors and service providers looking to integrate with a well-funded and rapidly expanding platform.

Strategic Collaborations Recent partnerships with Marvel, IDW Publishing, and major brands like STAUD reveal ample opportunities for co-branded campaigns and exclusive product launches. Businesses in entertainment, collectibles, and fashion can benefit from integrating their offerings into Whatnot’s live shopping events.

Global Growth Opportunities The launch of Whatnot India and its remote operations across multiple countries highlight its interest in international expansion. Companies seeking entry into new markets or to boost their global sales should consider partnering with Whatnot to leverage its expanding international presence and localized opportunities.

Whatnot Tech Stack

Whatnot uses 8 technology products and services including Appsflyer, Blockchain, CookieYes, and more. Explore Whatnot's tech stack below.

  • Appsflyer
    Analytics
  • Blockchain
    Blockchain
  • CookieYes
    Cookie Compliance
  • PostgreSQL
    Database
  • Kandji
    Enterprise Mobility Management
  • Google Sign-in
    Identity Verification
  • UPS
    Logistics
  • React Native
    Widgets

Media & News

Whatnot's Email Address Formats

Whatnot uses at least 1 format(s):
Whatnot Email FormatsExamplePercentage
FLast@whatnot.comJDoe@whatnot.com
60%
First@whatnot.comJohn@whatnot.com
32%
First.Last@whatnot.comJohn.Doe@whatnot.com
5%
Last@whatnot.comDoe@whatnot.com
3%

Frequently Asked Questions

Where is Whatnot's headquarters located?

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Whatnot's main headquarters is located at Los Angeles, California 90292 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Whatnot's official website and social media links?

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Whatnot's official website is whatnot.com and has social profiles on LinkedIn.

What is Whatnot's NAICS code?

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Whatnot's NAICS code is 5112 - Software Publishers.

How many employees does Whatnot have currently?

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As of October 2025, Whatnot has approximately 1.4K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: L. W.Chief People Officer: T. S.Chief Of Staff: R. A. G.. Explore Whatnot's employee directory with LeadIQ.

What industry does Whatnot belong to?

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Whatnot operates in the Software Development industry.

What technology does Whatnot use?

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Whatnot's tech stack includes AppsflyerBlockchainCookieYesPostgreSQLKandjiGoogle Sign-inUPSReact Native.

What is Whatnot's email format?

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Whatnot's email format typically follows the pattern of FLast@whatnot.com. Find more Whatnot email formats with LeadIQ.

How much funding has Whatnot raised to date?

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As of October 2025, Whatnot has raised $265M in funding. The last funding round occurred on Jan 08, 2025 for $265M.

When was Whatnot founded?

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Whatnot was founded in 2019.

Whatnot

Software DevelopmentCalifornia, United States1001-5000 Employees

Whatnot is the largest livestream shopping platform in the US, UK, and Europe—bringing millions together to shop, sell, and connect around the things they love. 

We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.

We’re innovating in the fast-paced world of live shopping from bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl. With over 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry and more—we’ve got it all! 

And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.

Section iconCompany Overview

Headquarters
Los Angeles, California 90292 US
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
1001-5000

Section iconFunding & Financials

  • $265M

    Whatnot has raised a total of $265M of funding over 8 rounds. Their latest funding round was raised on Jan 08, 2025 in the amount of $265M.

  • $500M$1B

    Whatnot's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $265M

    Whatnot has raised a total of $265M of funding over 8 rounds. Their latest funding round was raised on Jan 08, 2025 in the amount of $265M.

  • $500M$1B

    Whatnot's revenue is estimated to be in the range of $500M$1B

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