E-commerce Focus WheelerShip's strong emphasis on online sales through its website indicates significant opportunities to enhance digital marketing strategies and expand product visibility across e-commerce platforms to boost sales.

Payment Partnerships The recent partnership with Sezzle for Buy Now Pay Later options presents an avenue to attract more customers by promoting flexible payment solutions and increasing average order values.

Market Positioning As a family-owned business competing with companies like OE Wheels and Discount Tire, there is potential to differentiate WheelerShip through targeted marketing, exclusive products, or superior customer service to grow its market share.

Technology Utilization Utilizing robust tech tools such as Facebook Pixel, Cloudflare, and USPS integration offers opportunities for personalized marketing campaigns and improved logistics, which can be leveraged to increase conversion rates and customer satisfaction.

Growth Opportunities With relatively small staff size and a niche product offering, expanding product lines or forming partnerships with larger automotive accessory brands could open new sales channels and increase revenue streams.