SMB Focus WheelHouse Solutions specializes in providing IT security and managed services tailored to small and mid-sized businesses, presenting a prime opportunity to offer scalable security solutions and compliance services suited for growing SMBs.

Regional Expansion Following their recent merger with TDM Inc., WheelHouse could expand its service offerings into new markets, especially Kentucky, leveraging the combined local presence and customer base to increase sales opportunities.

Technology Stack Their adoption of cloud platforms like Microsoft Azure and integration with popular platforms like Shopify suggests potential for cross-selling cloud migration, hosting, or e-commerce security solutions to clients looking to modernize.

Financial Potential With revenues between $10 million and $25 million and a small team, there is a significant opportunity to upsell high-margin managed services and cybersecurity packages to existing clients aiming for digital transformation.

Market Position Operating in a competitive landscape with similar firms of varying sizes, WheelHouse's focus on tailored roadmaps and partnership approach positions it to differentiate through personalized service, creating opportunities for targeted account-based sales strategies.