Insights

Strong Market Leadership White River Marine Group is the largest builder of recreational and fishing boats by volume, with a dominant presence in the American fishing boat market. Their established brand portfolio including TRACKER and Ranger positions them as a premium choice for customers and retailers seeking high-quality boats.

Expanding Manufacturing footprint The company's recent expansion in North Carolina, including acquiring Hatteras and creating 500 new jobs, indicates growth and increased production capacity. This expansion opens opportunities to supply or partner with their new manufacturing facilities and access a broader customer base.

Diverse Product Portfolio WRMG offers a wide range of recreational and saltwater boats, ATVs, and side-by-sides, serving multiple segments from freshwater fishing to bluewater sportfishing and family recreation. This variety enables sales professionals to target multiple customer needs for cross-selling or bundled offerings.

Technology and Digital Presence The company employs a robust tech stack including Facebook Pixel and Akamai Bot Manager, emphasizing their focus on digital marketing and online engagement. Leveraging this digital infrastructure can present opportunities for targeted marketing campaigns and online sales channels.

Strategic Partnerships and Industry Moves Partnership with Textron and recent hiring trends indicate strategic growth initiatives and focus on operational excellence. Capitalizing on these partnerships and growth momentum can facilitate introductions to new distribution channels nor provide insights into innovation cycles for future product launches.

Similar companies to White River Marine Group

White River Marine Group Tech Stack

White River Marine Group uses 8 technology products and services including Facebook Pixel, Microsoft, Windows Server, and more. Explore White River Marine Group's tech stack below.

  • Facebook Pixel
    Analytics
  • Microsoft
    Miscellaneous
  • Windows Server
    Operating Systems
  • Akamai Bot Manager
    Security
  • X-XSS-Protection
    Security
  • ANSYS
    Software Development
  • ZURB Foundation
    UI Frameworks
  • GoDaddy
    Web Hosting

Media & News

White River Marine Group's Email Address Formats

White River Marine Group uses at least 2 format(s):
White River Marine Group Email FormatsExamplePercentage
FLast@white-co.comJDoe@white-co.com
90%
First-L@white-co.comJohn-D@white-co.com
10%
FirstLast@whiterivermg.comJohnDoe@whiterivermg.com
83%
FLast@whiterivermg.comJDoe@whiterivermg.com
10%
FirLast@whiterivermg.comJohDoe@whiterivermg.com
5%
FirstLas@whiterivermg.comJohnDoe@whiterivermg.com
2%

Frequently Asked Questions

What is White River Marine Group's phone number?

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You can contact White River Marine Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is White River Marine Group's official website and social media links?

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White River Marine Group's official website is whiterivermg.com and has social profiles on LinkedIn.

What is White River Marine Group's NAICS code?

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White River Marine Group's NAICS code is 483 - Water Transportation.

How many employees does White River Marine Group have currently?

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As of December 2025, White River Marine Group has approximately 1K employees across 2 continents, including North AmericaAsia. Key team members include Vice President Of Engineering: M. B.Vice President Of Finance: S. F.Vice President Quality & Continuous Improvement: C. B.. Explore White River Marine Group's employee directory with LeadIQ.

What industry does White River Marine Group belong to?

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White River Marine Group operates in the Maritime Transportation industry.

What technology does White River Marine Group use?

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White River Marine Group's tech stack includes Facebook PixelMicrosoftWindows ServerAkamai Bot ManagerX-XSS-ProtectionANSYSZURB FoundationGoDaddy.

What is White River Marine Group's email format?

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White River Marine Group's email format typically follows the pattern of FLast@white-co.com. Find more White River Marine Group email formats with LeadIQ.

When was White River Marine Group founded?

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White River Marine Group was founded in 1978.

White River Marine Group

Maritime TransportationMissouri, United States1001-5000 Employees

In 1978, Johnny Morris revolutionized the marine industry when he introduced the world's first professionally rigged and nationally marketed boat, motor and trailer packages. TRACKER quickly became—and has remained—the number one selling fishing boat brand in America for more than 40 years.

Drawing its name from the magnificent river flowing through the Ozarks, today White River Marine Group (WRMG) is the world’s largest builder of fishing and recreational boats by volume. A member of the Bass Pro Shops® and Cabela’s® family, WRMG is based in Springfield, Missouri with boats designed and manufactured in the United States.

WRMG manufactures and distributes the following top-quality brands:

TRACKER® Boats
Ranger® Boats
NITRO® Boats
Triton® Boats
SUN TRACKER® Boats
REGENCY® Boats
TAHOE® Boats
MAKO® Boats
ASCEND® Kayaks

The WRMG family also offers TRACKER OFF ROAD™ ATVs and side-by-sides, POWER PROS™ Service Centers for full-service maintenance and repair, and includes White River Financial Services, a provider of retail financing solutions for outdoor recreational product buyers.

From tournament bass angling to Great Lakes walleye runs, wakeboarding to entertaining family and friends, bays to bluewater, WRMG boats are designed and developed by boaters and anglers to ensure every model is ready for many years of on-the-water adventures.

Section iconCompany Overview

Phone number
NAICS Code
483 - Water Transportation
Founded
1978
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    White River Marine Group's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    White River Marine Group's revenue is estimated to be in the range of $250M$500M

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