Insights

Strong Market Position White River Marine Group maintains a dominant position as the largest builder of fishing and recreational boats in volume, backed by over 40 years of consistent sales excellence with leading brands like TRACKER, Ranger, and NITRO, presenting significant opportunities for upselling and brand loyalty programs.

Expanding Footprint Recent expansion initiatives including the acquisition of Hatteras Yachts and the creation of approximately 500 new jobs in North Carolina demonstrate the company's growth strategy, opening avenues for targeted B2B partnerships and supply chain collaborations.

Diverse Product Portfolio With a wide range of products including boats, kayaks, ATVs, and side-by-sides, as well as financing and service centers, the company offers cross-selling opportunities for accessories, aftermarket services, and financial solutions to its existing customer base.

Technology and Data Use Utilization of advanced tech stacks like Quantum Metric, Akamai, and Google Tag Manager indicates a data-driven approach to customer engagement, providing opportunities to tailor digital marketing solutions and enhance online sales channels.

Customer Engagement Opportunities Given their focus on on-the-water adventures and a strong presence in competitive markets such as bass angling, there is potential to develop targeted marketing campaigns and event sponsorships to increase brand engagement and drive repeat sales.

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White River Marine Group Tech Stack

White River Marine Group uses 8 technology products and services including Facebook Pixel, Microsoft, Windows Server, and more. Explore White River Marine Group's tech stack below.

  • Facebook Pixel
    Analytics
  • Microsoft
    Miscellaneous
  • Windows Server
    Operating Systems
  • Akamai Bot Manager
    Security
  • X-XSS-Protection
    Security
  • ANSYS
    Software Development
  • ZURB Foundation
    UI Frameworks
  • GoDaddy
    Web Hosting

Media & News

White River Marine Group's Email Address Formats

White River Marine Group uses at least 2 format(s):
White River Marine Group Email FormatsExamplePercentage
FLast@white-co.comJDoe@white-co.com
90%
First-L@white-co.comJohn-D@white-co.com
10%
FirstLast@whiterivermg.comJohnDoe@whiterivermg.com
83%
FLast@whiterivermg.comJDoe@whiterivermg.com
10%
FirLast@whiterivermg.comJohDoe@whiterivermg.com
5%
FirstLas@whiterivermg.comJohnDoe@whiterivermg.com
2%

Frequently Asked Questions

Where is White River Marine Group's headquarters located?

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White River Marine Group's main headquarters is located at 2500 E Kearney St, Springfield, Missouri 65807, US. The company has employees across 2 continents, including North AmericaAsia.

What is White River Marine Group's phone number?

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You can contact White River Marine Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is White River Marine Group's official website and social media links?

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White River Marine Group's official website is whiterivermg.com and has social profiles on LinkedIn.

What is White River Marine Group's NAICS code?

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White River Marine Group's NAICS code is 483 - Water Transportation.

How many employees does White River Marine Group have currently?

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As of October 2025, White River Marine Group has approximately 1K employees across 2 continents, including North AmericaAsia. Key team members include Vice President Of Engineering: M. B.Vice President Of Finance: S. F.Vice President Quality & Continuous Improvement: C. B.. Explore White River Marine Group's employee directory with LeadIQ.

What industry does White River Marine Group belong to?

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White River Marine Group operates in the Maritime Transportation industry.

What technology does White River Marine Group use?

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White River Marine Group's tech stack includes Facebook PixelMicrosoftWindows ServerAkamai Bot ManagerX-XSS-ProtectionANSYSZURB FoundationGoDaddy.

What is White River Marine Group's email format?

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White River Marine Group's email format typically follows the pattern of FLast@white-co.com. Find more White River Marine Group email formats with LeadIQ.

When was White River Marine Group founded?

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White River Marine Group was founded in 1978.
White River Marine Group

White River Marine Group

Maritime TransportationUnited States1001-5000 Employees

In 1978, Johnny Morris revolutionized the marine industry when he introduced the world's first professionally rigged and nationally marketed boat, motor and trailer packages. TRACKER quickly became—and has remained—the number one selling fishing boat brand in America for more than 40 years.

Drawing its name from the magnificent river flowing through the Ozarks, today White River Marine Group (WRMG) is the world’s largest builder of fishing and recreational boats by volume. A member of the Bass Pro Shops® and Cabela’s® family, WRMG is based in Springfield, Missouri with boats designed and manufactured in the United States.

WRMG manufactures and distributes the following top-quality brands:

TRACKER® Boats
Ranger® Boats
NITRO® Boats
Triton® Boats
SUN TRACKER® Boats
REGENCY® Boats
TAHOE® Boats
MAKO® Boats
ASCEND® Kayaks

The WRMG family also offers TRACKER OFF ROAD™ ATVs and side-by-sides, POWER PROS™ Service Centers for full-service maintenance and repair, and includes White River Financial Services, a provider of retail financing solutions for outdoor recreational product buyers.

From tournament bass angling to Great Lakes walleye runs, wakeboarding to entertaining family and friends, bays to bluewater, WRMG boats are designed and developed by boaters and anglers to ensure every model is ready for many years of on-the-water adventures.

Section iconCompany Overview

Headquarters
2500 E Kearney St, Springfield, Missouri 65807, US
Phone number
NAICS Code
483 - Water Transportation
Founded
1978
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    White River Marine Group's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    White River Marine Group's revenue is estimated to be in the range of $250M$500M

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