Lodging Partnerships Whitewater already partnered with Alpine Motel for ski-and-stay; there is an opportunity to expand with Nelson-area hotels, lodges, and short-term rentals to create multi-day stay and guided powder experiences with revenue-share promotions. Target regional inbound tour operators to scale bundled packages.

Summer Expansion The 2021 financing aimed at summer operations such as mountain biking, hiking, and climbing signals year-round revenue potential. Develop summer season passes and guided programs, cross-sell to existing winter customers, and pursue co-branded partnerships with outdoor brands for events and demos.

Event Partnerships Recurring events like Community Day and the Freeride Open present sponsorship opportunities for gear, beverage, and apparel brands, plus on-site activations and cross-promotion across channels to raise awareness and attract new visitors.

Powder Market Located on BC’s Powder Highway with extensive snowfall and varied terrain, Whitewater appeals to international powder skiers. Forge relationships with global tour operators and travel agencies to create exclusive powder itineraries and packaged experiences.

Unplug and Dine The unplugged, wifi-free experience combined with a strong in-house food program can be leveraged for premium digital-detox and culinary-focused packages, including guided backcountry days and chef-led dining events with partner brands.