Local showroom strength Whitmer’s Lighting operates a 12,000 square foot showroom serving northeast Ohio, indicating a strong opportunity for in-person consultations, local partnerships, and event promotions to drive foot traffic and cross-sell across categories.

Expert install capability With professional installers available, there is a sales lane for full-service projects, from new builds to major renovations, enabling bundled offerings and higher ASP through installation services and premium product packages.

Experience and trust Over 100 years of combined staff experience positions the company as a trusted advisor for complex lighting solutions, suggesting opportunities for project-based sales, design services, and targeted follow-ups on large residential or small commercial projects.

Extensive supplier network Access to well over 100 lighting suppliers and manufacturers enables tailored, customized lighting solutions; sales opportunities include large-scale room makeovers, curated collections, and exclusive deals for builders and contractors.

Digital presence and analytics Current tech stack includes analytics and marketing tools; there is potential to leverage data for targeted campaigns, lead capture from the showroom, and enhanced digital advertising to attract DIY customers and professional remodelers.