Insights

Growing Market Presence Who Gives A Crap is experiencing rapid expansion across Australia, the US, and the UK, indicating increasing brand awareness and a broader customer base that presents opportunities for partnerships with eco-conscious retailers and distributors.

Strong Social Impact With over $8 million donated to global sanitation charities, the company's commitment to social responsibility can be leveraged to engage organizations seeking impactful corporate social responsibility collaborations or to develop joint sustainability initiatives.

Innovative Campaigns Their creative marketing campaigns, like 'flush Your Ex' and partnerships with brands such as Waitrose, highlight their capacity for unique promotional strategies that can be adapted for co-branded initiatives and promotional campaigns with like-minded partners.

Diverse Digital Presence The company's reliance on a fully distributed remote team and diverse tech stack demonstrates their proficiency in digital marketing and eCommerce, offering opportunities to collaborate on innovative online campaigns or technology-driven sustainability projects.

Niche Eco-Friendly Products Specializing in forest-friendly, eco-conscious toilet paper and related products, Who Gives A Crap appeals to a niche of environmentally aware consumers, making them a strong partner for brands aiming to expand in eco-friendly retail segments or develop joint product lines.

Similar companies to Who Gives A Crap

Who Gives A Crap Tech Stack

Who Gives A Crap uses 8 technology products and services including Optimizely, LiveIntent, DoubleClick Floodlight, and more. Explore Who Gives A Crap's tech stack below.

  • Optimizely
    A/B Testing
  • LiveIntent
    Advertising
  • DoubleClick Floodlight
    Advertising
  • Cloudflare
    Content Management System
  • Unbounce
    Editors
  • Deliveroo
    Food Ordering And Delivery
  • DPD
    Logistics
  • Twitter
    Widgets

Media & News

Who Gives A Crap's Email Address Formats

Who Gives A Crap uses at least 1 format(s):
Who Gives A Crap Email FormatsExamplePercentage
First@whogivesacrap.orgJohn@whogivesacrap.org
76%
First.L@whogivesacrap.orgJohn.D@whogivesacrap.org
16%
First.Last@whogivesacrap.orgJohn.Doe@whogivesacrap.org
6%
Last@whogivesacrap.orgDoe@whogivesacrap.org
2%

Frequently Asked Questions

What is Who Gives A Crap's official website and social media links?

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Who Gives A Crap's official website is whogivesacrap.org and has social profiles on LinkedInCrunchbase.

What is Who Gives A Crap's NAICS code?

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Who Gives A Crap's NAICS code is 44-45 - Retail Trade.

How many employees does Who Gives A Crap have currently?

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As of December 2025, Who Gives A Crap has approximately 293 employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer And Founder: J. T.Chief Commercial Officer: E. K.Chief Financial Officer: T. M.. Explore Who Gives A Crap's employee directory with LeadIQ.

What industry does Who Gives A Crap belong to?

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Who Gives A Crap operates in the Retail industry.

What technology does Who Gives A Crap use?

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Who Gives A Crap's tech stack includes OptimizelyLiveIntentDoubleClick FloodlightCloudflareUnbounceDeliverooDPDTwitter.

What is Who Gives A Crap's email format?

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Who Gives A Crap's email format typically follows the pattern of First@whogivesacrap.org. Find more Who Gives A Crap email formats with LeadIQ.

How much funding has Who Gives A Crap raised to date?

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As of December 2025, Who Gives A Crap has raised $42M in funding. The last funding round occurred on Sep 14, 2021 for $42M.

When was Who Gives A Crap founded?

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Who Gives A Crap was founded in 2012.

Who Gives A Crap

RetailVictoria, Australia201-500 Employees

We are one of the fastest-growing eCommerce businesses in Australia (and now the US and UK too!). More than that, we’re one of the country’s fastest-growing social businesses.

Who Gives a Crap sells beautiful, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the world—To date, Who Gives A Crap has donated over $8 million Aussie dollars to our charity partners, WaterAid, Sanergy, Lwala Community Alliance and Shining Hope For Communities, iDE and  WaterSHED. The more innovative the solutions our partners can unlock, the quicker we can help build toilets for the 2 billion people who don’t have them.

We have a fully distributed business with all team members working remotely (i.e. from home or a co-working space) most of the time. We currently operate in six time zones with team members across four continents... and we’re just getting started.

We believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team, the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, ethnicities, orientations, abilities and disabilities to come sit at our table. The only thing we're a stickler on is species – you have to be a person.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $42M

    Who Gives A Crap has raised a total of $42M of funding over 3 rounds. Their latest funding round was raised on Sep 14, 2021 in the amount of $42M.

  • $50M$100M

    Who Gives A Crap's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $42M

    Who Gives A Crap has raised a total of $42M of funding over 3 rounds. Their latest funding round was raised on Sep 14, 2021 in the amount of $42M.

  • $50M$100M

    Who Gives A Crap's revenue is estimated to be in the range of $50M$100M

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