Insights

Strategic Asset Sale The Americas business including Equal, Whole Earth, Swerve, and Chuker brands has been sold to Heartland Food Products Group, signaling a shift in regional focus and potential new distribution partnerships or channel opportunities for remaining global assets.

North America Focus Post-sale, opportunities may arise to re-engage North American retailers and food manufacturers seeking plant-based sweeteners and flavor enhancers, leveraging Heartland’s network for potential co-packing, private label or cross-brand collaborations.

Growth in Plant-Based Suite Continued emphasis on monk fruit and allulose based sweeteners positions the company to target health-conscious manufacturers and bakery brands seeking reduced-sugar formulations and clean-label ingredients.

Medium Sized Scale Revenue range and employee count suggest a midsize enterprise with flexibility for rapid pilot SKUs, white-labeling, and regional test markets before broader rollouts with larger CPGs.

Operational Transitions Historical closures and restructurings indicate potential efficiency gains and renegotiation opportunities with suppliers or contract manufacturers, enabling cost-competitive proposals for prospective buyers or partners.

Whole Earth Brands Tech Stack

Whole Earth Brands uses 8 technology products and services including oEmbed, Apple iCloud Mail, Mimecast Secure Email Gateway, and more. Explore Whole Earth Brands's tech stack below.

  • oEmbed
    Dev Tools
  • Apple iCloud Mail
    Email
  • Mimecast Secure Email Gateway
    Email Security
  • SYSPRO
    Enterprise Resource Planning
  • jQuery
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • AOS
    Javascript Libraries
  • reCAPTCHA
    Security

Media & News

Whole Earth Brands's Email Address Formats

Whole Earth Brands uses at least 1 format(s):
Whole Earth Brands Email FormatsExamplePercentage
First.Last@wholeearthbrands.comJohn.Doe@wholeearthbrands.com
98%
FirstMiddle.Last@wholeearthbrands.comJohnMichael.Doe@wholeearthbrands.com
1%
First.Middle@wholeearthbrands.comJohn.Michael@wholeearthbrands.com
1%

Frequently Asked Questions

What is Whole Earth Brands's stock symbol?

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Whole Earth Brands is a publicly traded company; the company's stock symbol is FREE.

What is Whole Earth Brands's official website and social media links?

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Whole Earth Brands's official website is wholeearthbrands.com and has social profiles on LinkedIn.

How much revenue does Whole Earth Brands generate?

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As of August 2026, Whole Earth Brands's annual revenue is estimated to be $100M - $250M.

What is Whole Earth Brands's NAICS code?

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Whole Earth Brands's NAICS code is 31-33 - Manufacturing.

How many employees does Whole Earth Brands have currently?

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As of August 2026, Whole Earth Brands has approximately 285 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Cfo Latam: J. R.Vp Europe Whoel Earth Brands (former Merisant): A. B.President, North America At Whole Earth Brands: R. D.. Explore Whole Earth Brands's employee directory with LeadIQ.

What industry does Whole Earth Brands belong to?

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Whole Earth Brands operates in the Manufacturing industry.

What technology does Whole Earth Brands use?

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Whole Earth Brands's tech stack includes oEmbedApple iCloud MailMimecast Secure Email GatewaySYSPROjQueryLightboxAOSreCAPTCHA.

What is Whole Earth Brands's email format?

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Whole Earth Brands's email format typically follows the pattern of First.Last@wholeearthbrands.com. Find more Whole Earth Brands email formats with LeadIQ.
Whole Earth Brands logo

Whole Earth Brands

ManufacturingIllinois, United States201-500 Employees

Whole Earth Brands is a global food manufacturer that supports healthier lifestyles by supplying plant-based sweeteners, flavor enhancers, and other foods through a diversified brand portfolio. Its offerings include sweeteners and related ingredients marketed under labels such as Whole Earth Sweetener, Wholesome, Swerve, Pure Via, Equal, and Canderel. Based in Chicago, Illinois, the company operates as a mid-sized player within the manufacturing sector. In May 2026, the company announced the sale of its Americas business to Heartland Food Products Group, including the Equal, Whole Earth, Swerve, and Chuker sweetener brands across North America and Latin America. Heartland is known for owning the Splenda brand, SlimFast, and Java House.

Section iconCompany Overview

Stock Symbol
FREE
NAICS Code
31-33 - Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    Whole Earth Brands's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    Whole Earth Brands's revenue is estimated to be in the range of $100M - $250M

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