Airport Growth WHSmith operates over 1,200 stores in 30+ countries with a strong airport and travel hub footprint. This presents a broad opportunity to pitch integrated retail solutions across new airport and hospital locations, including flagship formats and digital experiences to lift footfall and average transaction value.

US Expansion With US expansion through Marshall Retail Group and InMotion, there is potential to accelerate localized assortments, procurement, and omnichannel capabilities to support new openings and maximise cross-border revenue, especially in major international gateways.

Tech Enablement WHSmith already uses ERP and security platforms such as SAP, NetSuite and OneTrust; emphasize cybersecurity, data analytics, and supply chain optimization services to improve store operations, risk management, and customer insights across global stores.

Cafe Opportunity Smith's Kitchen flagship cafe concept creates a coffee and light meals revenue stream; propose end-to-end cafe equipment, supplier partnerships, and digital ordering integrations that can be scaled across travel hubs and high-traffic locations.

Portfolio Optimization Recent asset divestitures and store closures suggest a need for portfolio optimization; offer store rationalisation, site evaluation, and flexible retail format design backed by data to maintain a presence in travel retail while sharpening profitability.