Insights

Expansion Opportunities WHSmith is actively expanding its international presence, particularly at major airports and travel hubs, creating significant opportunities to offer tailored retail solutions, digital enhancements, and category-specific merchandising to enhance the traveler experience.

Digital and Tech Growth The company's investment in digital accessories through its InMotion brand and its use of advanced technology platforms like Oracle ERP and Anaplan indicate a focus on digitalization, presenting opportunities to introduce innovative retail technology, online integration, and supply chain solutions.

Travel Retail Focus As the leading travel retailer with over 1200 stores globally, WHSmith offers a prime channel for merchandise suppliers, branding agencies, and technology providers to collaborate on exclusive travel-focused product lines, promotional campaigns, and customer engagement strategies.

Store Modernization & Closure Recent closures of high street locations and office consolidations highlight a shifting focus toward airport and travel hub retailing, emphasizing demand for modernized, high-traffic retail environments that integrate seamless customer experiences and advanced point-of-sale solutions.

Customer Engagement Potential With a large and diverse customer base of millions of travelers annually, there are extensive opportunities for brands to develop targeted marketing, loyalty programs, and customized shopping experiences, especially in flagship global stores and newly launched concepts like Smith’s Kitchen.

WHSmith Tech Stack

WHSmith uses 8 technology products and services including OneTrust, Anaplan, Microsoft Excel, and more. Explore WHSmith's tech stack below.

  • OneTrust
    Cookie Compliance
  • Anaplan
    Corporate Performance Management
  • Microsoft Excel
    Editors
  • Microsoft Outlook
    Email
  • Oracle ERP
    Enterprise
  • LinkedIn
    Online Community Software
  • James
    Predictive Analytics
  • Adobe Creative Suite
    Visualisation Software

Media & News

WHSmith's Email Address Formats

WHSmith uses at least 2 format(s):
WHSmith Email FormatsExamplePercentage
First.Last@whsmith.co.ukJohn.Doe@whsmith.co.uk
97%
F.Last@whsmith.co.ukJ.Doe@whsmith.co.uk
2%
First_Last@whsmith.co.ukJohn_Doe@whsmith.co.uk
1%
First.Last@whsmithcareers.co.ukJohn.Doe@whsmithcareers.co.uk
50%
First.Last@whsmithcareers.co.ukJohn.Doe@whsmithcareers.co.uk
50%

Frequently Asked Questions

Where is WHSmith's headquarters located?

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WHSmith's main headquarters is located at Aldgate Tower, 2 Leman Street London, London E1 8FA, GB. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is WHSmith's phone number?

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You can contact WHSmith's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WHSmith's official website and social media links?

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WHSmith's official website is whsmithcareers.co.uk and has social profiles on LinkedInCrunchbase.

What is WHSmith's NAICS code?

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WHSmith's NAICS code is 44-45 - Retail Trade.

How many employees does WHSmith have currently?

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As of October 2025, WHSmith has approximately 10K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Development Officer - International: S. S.Chief Financial Officer: M. I. F.Chief Technology Officer: K. T.. Explore WHSmith's employee directory with LeadIQ.

What industry does WHSmith belong to?

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WHSmith operates in the Retail industry.

What technology does WHSmith use?

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WHSmith's tech stack includes OneTrustAnaplanMicrosoft ExcelMicrosoft OutlookOracle ERPLinkedInJamesAdobe Creative Suite.

What is WHSmith's email format?

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WHSmith's email format typically follows the pattern of First.Last@whsmith.co.uk. Find more WHSmith email formats with LeadIQ.

How much funding has WHSmith raised to date?

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As of October 2025, WHSmith has raised $507M in funding. The last funding round occurred on Jun 14, 2023 for $507M.

When was WHSmith founded?

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WHSmith was founded in 1792.
WHSmith

WHSmith

RetailUnited Kingdom10001+ Employees

WHSmith is a leading, global travel retailer. Since 1792, we’ve grown and evolved into a globally recognised brand, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life.

Today, we have more than 1200 stores in over 30 countries across the globe, serving millions of customers every year, and you’ll find us at airports, railway stations and hospitals.

Each of our stores and formats is tailored to meet the needs of our customers journeys; we’re the trusted home of travel essentials for the world’s travelling customer. We already operate in over 100 airports around the globe and we’re continuing to expand with a growing presence of WHSmith at international airports, and the expansion of our US businesses – Marshall Retail Group for speciality retail and InMotion, our world-leading digital and tech accessories business in travel locations - into new markets.

At the heart of our business are our people and our customers. As a diverse group of over 9,000 colleagues, we are all on the same journey to a better business. Whether our colleagues are based in our stores, our distribution centres or our support centres, we’re committed to providing the opportunity for each and every member of the WHSmith team to be themselves, build their skillset, and progress on their journey with us. That’s why, as we continue our journey, our aim is simple: to make every one of life’s journeys better.

Section iconCompany Overview

Headquarters
Aldgate Tower, 2 Leman Street London, London E1 8FA, GB
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1792
Employees
10001+

Section iconFunding & Financials

  • $507M

    WHSmith has raised a total of $507M of funding over 1 rounds. Their latest funding round was raised on Jun 14, 2023 in the amount of $507M.

  • $1B$10B

    WHSmith's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $507M

    WHSmith has raised a total of $507M of funding over 1 rounds. Their latest funding round was raised on Jun 14, 2023 in the amount of $507M.

  • $1B$10B

    WHSmith's revenue is estimated to be in the range of $1B$10B

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