Acquisition Momentum Widgets & Stone was acquired by Whiteboard in January 2023, signaling potential for cross-sell of design and branding services within a larger agency network and access to Whiteboard’s client base.

Branding Excellence As an award-winning full service design studio with a strong focus on branding, identity, and cross-media articulation, there is an opportunity to upsell comprehensive brand refreshes, rebrands, and integrated communications programs for growth-stage clients.

Digital & Experiential Their offerings span verbal and visual articulation, strategic mission and vision, and experiential design across media, suggesting opportunities for AV-rich campaigns, storytelling platforms, and digital experiences for clients seeking cohesive brand ecosystems.

Midmarket Focus With a team size of 11-50 and annual revenue in the 1M–10M range, Widgets & Stone targets mid-market brands that need scalable branding and design services, indicating a fit for retainer-based engagements and long-term brand programs.

Tech & Analytics The tech stack includes analytics and web tooling (Comscore, Crazy Egg, Squarespace, Google Workspace), offering a pathway to propose data-driven design decisions, website optimization packages, and performance reporting to clients.