Expanding Product Line Wildcraft India's recent launch of school backpacks and travel accessories, coupled with strategic partnerships with platforms like Swiggy Instamart and Zepto, presents a significant cross-selling opportunity to leverage their expanded product offerings in both retail and online channels.

Strategic Collaborations Partnerships with diverse companies such as EaseMyTrip and Apparel Group position Wildcraft as a versatile brand appealing to travel, lifestyle, and youth markets, opening avenues for joint marketing campaigns and co-branded merchandise targeting lifestyle-conscious consumers.

Digital Engagement Utilizing advanced digital tools like Google Analytics and Inspectlet indicates a strong online presence and data-driven marketing approach, providing opportunities to deepen customer insights and tailor targeted campaigns to increase online sales and brand loyalty.

Investment in Infrastructure The substantial investment of Rs 80 crore into a large warehouse facility signifies capacity expansion, enabling better inventory management and faster delivery, which can be emphasized in sales pitches to potential retail and distribution partners seeking reliable supply chain solutions.

Market Positioning As India’s first and largest homegrown outdoor brand with a revenue range of $100M to $250M, Wildcraft is poised for growth through targeted expansion into new categories and strategic partnerships, appealing to customers seeking locally trusted and innovative outdoor gear and apparel.