Insights

Strategic Partnerships Wilderness has a strong track record of conservation-led initiatives and community collaborations, including recent partnerships with SACOLA and Children in the Wilderness. This indicates openness to co-branded, impact-focused programs that could be expanded into sponsorships, joint conservation tourism packages, or philanthropic travel offerings aligned with corporate social responsibility (CSR) goals.

Premium Expansion The company is expanding into Kenya with new Mara properties and has a growing portfolio of over 55 camps across eight African countries. This presents opportunities to upsell multi-destination itineraries, cross-sell newly launched properties to existing high-net-worth clients, and build regional packages that leverage Wilderness’ luxury, immersive experiences.

High-Impact Marketing Recognition on the Virtuoso Magazine 2026 Impact List and notable industry awards signal strong credibility in responsible luxury travel. This can aid in intro-led outreach to top-tier travel advisors, luxury broker networks, and influencer partnerships to generate high-value leads and accelerate partner-led sales.

Sustainability Focus Conservation and community-led tourism are core differentiators with revenue streams tied to lodge fees and community levies. This suggests opportunities to pitch programs to corporate clients seeking sustainable experiences, as well as to design short-term impact travel experiences that align with ESG objectives for clients demanding measurable conservation outcomes.

Strategic Growth Signals Recent launches, awards, and media partnerships indicate an active growth trajectory and readiness to invest in expanded distribution. This supports timing for enterprise sales outreach to consolidate preferred partnerships, secure exclusive itineraries, and solicit collaboration on bespoke, high-margin travel experiences for discerning travelers and institutions.

Wilderness Tech Stack

Wilderness uses 8 technology products and services including Microsoft Clarity, Power BI, Qlik Sense, and more. Explore Wilderness's tech stack below.

Media & News

Wilderness's Email Address Formats

Wilderness uses at least 2 format(s):
Wilderness Email FormatsExamplePercentage
FirstL@wilderness-safaris.comJohnD@wilderness-safaris.com
85%
FLast@wilderness-safaris.comJDoe@wilderness-safaris.com
12%
First@wilderness-safaris.comJohn@wilderness-safaris.com
2%
F.Last@wilderness-safaris.comJ.Doe@wilderness-safaris.com
1%
FirstL@wildernessdestinations.comJohnD@wildernessdestinations.com
100%

Frequently Asked Questions

What is Wilderness's official website and social media links?

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Wilderness's official website is wildernessdestinations.com and has social profiles on LinkedIn.

How much revenue does Wilderness generate?

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As of August 2026, Wilderness's annual revenue is estimated to be $1B - $10B.

What is Wilderness's NAICS code?

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Wilderness's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Wilderness have currently?

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As of August 2026, Wilderness has approximately 1.4K employees across 6 continents, including AfricaEuropeNorth America. Key team members include Coo - Business Development: G. W.Chief Financial Officer: W. Z.Chief Information Officer: F. A.. Explore Wilderness's employee directory with LeadIQ.

What industry does Wilderness belong to?

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Wilderness operates in the Travel Arrangements industry.

What technology does Wilderness use?

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Wilderness's tech stack includes Microsoft ClarityPower BIQlik SenseCookieYesIntercomHubSpotPiwik PRO CoreZoom.

What is Wilderness's email format?

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Wilderness's email format typically follows the pattern of FirstL@wilderness-safaris.com. Find more Wilderness email formats with LeadIQ.

How much funding has Wilderness raised to date?

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As of August 2026, Wilderness has raised $35M in funding. The last funding round occurred on Oct 20, 2016.

When was Wilderness founded?

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Wilderness was founded in 1983.
Wilderness logo

Wilderness

Travel ArrangementsGauteng, South Africa1001-5000 Employees

Wilderness is a conservation-driven luxury travel operator that designs immersive wildlife journeys across Africa. The company runs more than 55 camps in eight countries, offering intimate wildlife encounters guided by knowledgeable professionals and designed to immerse travelers in remote, wild landscapes. Its approach centers on responsible tourism, long-term conservation partnerships, and collaboration with local communities to support ecosystems and cultures. Headquartered in Johannesburg, South Africa, Wilderness sits in the travel arrangements industry as a specialist provider of high-end safaris, walking adventures, desert explorations, and gorilla trekking that aim to endure for future generations. The company’s expansive access includes more than 6 million acres of private land, enabling intimate experiences in true wilderness. In 2026, Wilderness announced expansion into Kenya with two new Mara properties, signaling ongoing growth of its African footprint.

Section iconCompany Overview

NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1983
Employees
1001-5000

Section iconFunding & Financials

  • $35M

    Wilderness has raised a total of $35M of funding over 1 rounds. Their latest funding round was raised on Oct 20, 2016as a debt_financing.

  • $1B - $10B

    Wilderness's revenue is estimated to be in the range of $1B - $10B

Section iconFunding & Financials

  • $35M

    Wilderness has raised a total of $35M of funding over 1 rounds. Their latest funding round was raised on Oct 20, 2016as a debt_financing.

  • $1B - $10B

    Wilderness's revenue is estimated to be in the range of $1B - $10B

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