Insights

Sustainable Luxury Expansion Wilderness operates 55+ camps across eight African countries with a strong conservation-led and community-driven model, signaling growing opportunities to cross-sell unique, high-value itineraries and long-term conservation partnerships to premium travel advisors and corporate incentive programs.

Private Land Access With access to over 6 million acres of private land enabling intimate wildlife experiences, there is potential to pitch exclusive lodge rentals, private safaris, and high-end experiential packages to ultra-high-net-worth travelers and luxury travel clubs seeking differentiated access.

Financial Growth Signals Recent financing of 175 million USD led by a major bank and multi-year revenue in the billion-dollar range indicate strong growth capacity; a prospective upsell opportunity exists for partnerships with financial institutions, travel funds, and corporate travel programs seeking sustainable, impact-driven portfolios.

Award-Winning Partnerships Recognition for impact and leadership, plus collaborations like Wilderness Sabyinyo with SACOLA and the Children in the Wilderness program, create openings to co-market with NGO-linked fundraisers, CSR initiatives, and destination-branding efforts that appeal to purpose-driven brands and travel planners.

Trailblazing Destinations Recent launches such as Wilderness Magashi Peninsula in Rwanda and ongoing treks ranging from safaris to gorilla trekking position Wilderness as a versatile, cross-country luxury platform, presenting upsell opportunities for multi-country itineraries, repeat-visit campaigns, and partner-led experiences for global travel networks.

Similar companies to Wilderness

Wilderness Tech Stack

Wilderness uses 8 technology products and services including Microsoft Clarity, Power BI, Qlik Sense, and more. Explore Wilderness's tech stack below.

Media & News

Wilderness's Email Address Formats

Wilderness uses at least 5 email formats:
Wilderness Email FormatsExamplePercentage
FirstL@wilderness-safaris.comJohnD@wilderness-safaris.com
86%
FLast@wilderness-safaris.comJDoe@wilderness-safaris.com
11%
First@wilderness-safaris.comJohn@wilderness-safaris.com
2%
F.Last@wilderness-safaris.comJ.Doe@wilderness-safaris.com
1%
FirstL@wildernessdestinations.comJohnD@wildernessdestinations.com
100%

Frequently Asked Questions

What is Wilderness's official website and social media links?

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Wilderness's official website is wildernessdestinations.com and has social profiles on LinkedIn.

How much revenue does Wilderness generate?

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As of October 2026, Wilderness's annual revenue is estimated to be $1B - $10B.

What is Wilderness's NAICS code?

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Wilderness's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Wilderness have currently?

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As of October 2026, Wilderness has approximately 1.4K employees across 6 continents, including Africa, Europe and North America. Key team members include Coo - Business Development: G. W., Chief Financial Officer: W. Z. and Chief Information Officer: F. A. Explore Wilderness's employee directory with LeadIQ.

What industry does Wilderness belong to?

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Wilderness operates in the Travel Arrangements industry.

What technology does Wilderness use?

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Wilderness's tech stack includes Microsoft Clarity, Power BI, Qlik Sense, CookieYes, Intercom, HubSpot, Piwik PRO Core and Zoom.

What is Wilderness's email format?

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Wilderness's email format typically follows the pattern of FirstL@wilderness-safaris.com. Find more Wilderness email formats with LeadIQ.

How much funding has Wilderness raised to date?

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As of October 2026, Wilderness has raised $35M in funding. The last funding round occurred on Oct 20, 2016.

When was Wilderness founded?

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Wilderness was founded in 1983.
Wilderness logo

Wilderness

Travel ArrangementsGauteng, South Africa1001-5000 Employees

Wilderness is a conservation-driven luxury travel operator that designs immersive wildlife journeys across Africa. The company runs more than 55 camps in eight countries, offering intimate wildlife encounters guided by knowledgeable professionals and designed to immerse travelers in remote, wild landscapes. Its approach centers on responsible tourism, long-term conservation partnerships, and collaboration with local communities to support ecosystems and cultures. Headquartered in Johannesburg, South Africa, Wilderness sits in the travel arrangements industry as a specialist provider of high-end safaris, walking adventures, desert explorations, and gorilla trekking that aim to endure for future generations. The company’s expansive access includes more than 6 million acres of private land, enabling intimate experiences in true wilderness. In 2026, Wilderness announced expansion into Kenya with two new Mara properties, signaling ongoing growth of its African footprint.

Section iconCompany Overview

NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1983
Employees
1001-5000

Section iconFunding & Financials

  • $35M

    Wilderness has raised a total of $35M of funding over 1 rounds. Their latest funding round was raised on Oct 20, 2016 as a Debt Financing.

  • $1B - $10B

    Wilderness's revenue is estimated to be in the range of $1B - $10B

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