Legacy trust Family-owned since 1873 with BBB, Angie's List, and Consumer's Checkbook accreditation signaling long-standing reliability. Use this to position services to homeowners seeking trusted, high-quality roofing and remodeling partners for renovations and insurance-related work.

Residential and commercial Offers both residential roofing and commercial roofing, plus siding, windows, masonry, slate, copper, and carpentry. Target expansion opportunities with homeowners and small-to-mid-size commercial clients needing multi-service improvements and one-stop contracting.

Regional focus Based in Dedham, MA with a small team (2-10 employees), suggesting personalized service and potential for high-touch client engagement in the Massachusetts area. Upsell to nearby towns and guided expansions for service radius growth.

Experienced leadership President Parker M Willard Sr. and Parker M Willard Jr. bring multi-manufacturer certifications and 60+ years of combined experience. Leverage executive credibility in bids for larger projects, certifications for specialized roofing (slate, copper, wood) and quality guarantees.

Digital and partnerships Tech stack includes Shopify, Pantheon, Google Tag Manager, and social presence. Opportunities to improve lead capture, digital marketing ROI, and partner channels with manufacturers and property management firms to generate higher-quality, inbound remodeling and roofing leads.