Insights

Growing Market Penetration Willed has demonstrated significant growth with revenue estimated between $100 million and $250 million, supported by recent investments and strategic partnerships, indicating a strong foothold in the online estate planning industry and potential for further market expansion.

Strategic Partnerships Collaborations with Australian Mercy and Children’s Hospitals Foundation showcase opportunities to develop exclusive or sponsored wills, charity partnerships, and targeted marketing campaigns to deepen user engagement and drive brand recognition.

Robust Funding & Expansion With $4.1 million raised and a recent $3 million financing round, Willed is investing in marketing and expansion efforts, creating opportunities to offer tailored solutions, integrations, or value-added services for partners looking to engage their constituents in estate planning.

Technology-Driven Platform Utilizing advanced tools like Firebase, Cloudflare, and Google Analytics, Willed's digital platform offers ample scope for sales of complementary technology integrations, premium features, or API services to enhance the user experience and streamline estate management.

Underserved Demographics With millions of Australians lacking a Will and traditional legal services being costly and complex, there is a substantial opportunity to target financial advisors, legal firms, or financial institutions seeking scalable digital solutions for estate planning and client onboarding.

Similar companies to Willed

Willed Tech Stack

Willed uses 8 technology products and services including Google Optimize, jsDelivr, Firebase, and more. Explore Willed's tech stack below.

  • Google Optimize
    A/B Testing
  • jsDelivr
    Content Delivery Network
  • Firebase
    Database
  • HSTS
    Security
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Willed's Email Address Formats

Willed uses at least 1 format(s):
Willed Email FormatsExamplePercentage
First@willed.com.auJohn@willed.com.au
46%
FirstL@willed.com.auJohnD@willed.com.au
4%
First@willed.com.auJohn@willed.com.au
46%
FirstL@willed.com.auJohnD@willed.com.au
4%

Frequently Asked Questions

What is Willed's official website and social media links?

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Willed's official website is willed.com.au and has social profiles on LinkedInCrunchbase.

What is Willed's NAICS code?

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Willed's NAICS code is 81 - Other Services (except Public Administration).

How many employees does Willed have currently?

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As of December 2025, Willed has approximately 20 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Cto: T. G.Joint Ceo & Co-Founder: A. Z.Co Founder: D. K.. Explore Willed's employee directory with LeadIQ.

What industry does Willed belong to?

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Willed operates in the Consumer Services industry.

What technology does Willed use?

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Willed's tech stack includes Google OptimizejsDelivrFirebaseHSTSCloudflare Bot ManagementGoogle Tag ManagerGoogle AnalyticsFacebook.

What is Willed's email format?

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Willed's email format typically follows the pattern of First@willed.com.au. Find more Willed email formats with LeadIQ.

How much funding has Willed raised to date?

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As of December 2025, Willed has raised $4.1M in funding. The last funding round occurred on Jun 14, 2022 for $4.1M.

When was Willed founded?

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Willed was founded in 2020.

Willed

Consumer ServicesVictoria, Australia11-50 Employees

Willed is one of Australia's most intuitive Will writing platforms.

Willed’s mission is to change the way people organise their affairs so that they have peace of mind that their spouse, children and assets are protected once they pass away.

Millions of Australians don’t have a Will, leaving it for the courts to decide how their assets are to be divided amongst their disputing relatives. People put it in the too-hard basket because traditionally the only option has been to use an expensive lawyer, who will charge you an arm and leg to create a Will.

Willed solves this problem by allowing everyday Australians to create a legally valid will from the convenience of their own couch, in their own time and at a fraction of the cost.

Section iconCompany Overview

NAICS Code
81 - Other Services (except Public Administration)
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $4.1M

    Willed has raised a total of $4.1M of funding over 1 rounds. Their latest funding round was raised on Jun 14, 2022 in the amount of $4.1M.

  • $100M$250M

    Willed's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $4.1M

    Willed has raised a total of $4.1M of funding over 1 rounds. Their latest funding round was raised on Jun 14, 2022 in the amount of $4.1M.

  • $100M$250M

    Willed's revenue is estimated to be in the range of $100M$250M

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