Market Expansion William Lyon Homes has been expanding its presence beyond California, Arizona, and Nevada with recent acquisitions in Washington, Oregon, Colorado, and Texas. These new markets provide excellent opportunities for sales growth and market penetration.

Acquisition Impact With the acquisition by Taylor Morrison, William Lyon Homes gained entry into new states, opening up doors for cross-selling and leveraging the broader market reach of the parent company. Sales teams can explore synergies and capitalize on this expanded customer base.

Innovative Offerings By launching Ovation, a line of active adult communities, William Lyon Homes has tapped into a niche market segment. Sales professionals can focus on promoting these innovative offerings to cater to the growing demand among the 55+ demographic.

Financial Services Focus The hiring of a seasoned professional like Brian Hale to lead financial services initiatives indicates a strategic emphasis on financial products. Sales teams can align their offerings with these services to enhance revenue streams and provide comprehensive solutions to customers.

Experienced Leadership With key appointments like Brian W. Doyle to the Board of Directors and as Chief Operating Officer, William Lyon Homes has strengthened its leadership team. This experienced leadership provides sales representatives with strong support and expertise to drive sales growth and capitalize on market opportunities.