Partnership Growth The Willmar Lakes Area CVB promotes Willmar, Spicer, and New London as destinations for visitors, tour operators, business travel, conventions and sporting events, representing Kandiyohi County. Sales opportunity: develop co-branded partnership and sponsorship packages with regional hotels, venues, and transportation providers; create targeted outreach to tour operators, associations, and sports leagues to secure new events and longer stays.

Digital Optimization Existing digital stack including WordPress and analytics tools can be leveraged to increase inbound inquiries and conversions. Sales angle: offer a managed digital marketing program to optimize the website and events calendar, boost visibility, implement remarketing, and provide ongoing performance reporting.

Event Expansion The CVB focuses on attracting conventions and sporting events, presenting an opportunity to target regional associations, clubs, and tournaments with bespoke marketing and hosting packages. Propose a turnkey event marketing program that covers venue coordination, lodging partnerships, and co-branded promotions across the Willmar area.

Regional Collaboration Representing Kandiyohi County and multiple communities offers a gateway to a broader regional tourism network. Suggest joint campaigns with nearby chambers, Explore Minnesota, and other partners to extend reach and co fund marketing initiatives across the region.

Operational Enablement A small team implies a need for scalable support. Propose outsourced marketing services including content creation, digital advertising, CRM lead management, and website upkeep to amplify impact while freeing internal resources for strategy and relationship building.