Industry leadership Wilson Hartnell is the largest and one of the longest established communications agencies in Ireland, with a strong reputation for delivering best-in-class work and a history of adapting to Ireland’s evolving marketing sector. Opportunity: position WH as a premier partner for large-scale PR and integrated campaigns, leveraging its legacy and agency network for strategic communications programs.

Global connectivity WH is part of the Ogilvy family and manages global communications programs from Dublin, offering access to international networks and cross-border expertise. Opportunity: propose multinational campaigns, cross-market launches, and access to global best practices for clients seeking Irish-market activation with international capabilities.

Leadership stability Recent leadership appointments signal a focus on strategic leadership and growth, with deputy CEO promotions highlighted in 2022 and prior CEO changes noted. Opportunity: engage in executive sponsorship discussions, sustainability and long-term growth planning with a leadership-aligned client engagement strategy.

Technology enablement WH’s tech stack includes platforms such as WordPress, Google Tag Manager, Shopify, RSS, OneTrust, and TikTok, indicating strength in digital, data privacy, and social-first campaigns. Opportunity: offer advanced digital PR services, data-driven storytelling, influencer collaboration, and e-commerce integration for client campaigns.

Mid-market potential With 51-200 employees and a revenue range of $10M-$25M, WH sits in the mid-market segment with scale to handle sizable programs while offering agility. Opportunity: target mid-market Irish and international brands seeking seasoned, integrated comms partners who can deliver at scale without the overhead of larger agencies.