Insights

Large product catalog Winc Australia offers the widest product range in Australia with 30,000+ in-stock items across office supplies, technology, furniture, cleaning, hygiene and safety, indicating strong cross-sell potential to existing customers via bundled workplace solutions.

Procurement efficiency Their EasyProcure procurement engine can save customers time and optimize spend through flexible order settings and approvals, presenting an opportunity to upsell advanced procurement automation, reporting, and integration services to new clients seeking lean operations.

Enterprise reach Trusted by 100,000+ workplaces nationwide and servicing SMEs to large enterprises, education and health sectors, suggesting scalable solutions for large account hunting, government bids, and vertical-specific bundles.

Technology stack Active use of SAP ERP, Oracle Siebel, Coupa, Microsoft 365 and other tools signals openness to integrated tech workloads; potential for offers around ERP integrations, data analytics, and digital transformation services to enhance procurement and back-office efficiencies.

Growth opportunities Recent leadership changes and historical mergers (OfficeMax integration, private equity ownership) imply a dynamic sales window for expanded services such as storage, safety solutions, or managed services, plus potential for competitive differentiation in bids againstCOS and other large providers.

Winc Australia Tech Stack

Winc Australia uses 8 technology products and services including Ansible, WordPress, Oracle Siebel, and more. Explore Winc Australia's tech stack below.

  • Ansible
    Configuration Management
  • WordPress
    Content Management System
  • Oracle Siebel
    Customer Relationship Management
  • IBM InfoSphere
    Data Integration
  • Microsoft 365
    Email
  • SAP ERP
    Enterprise Resource Planning
  • Coupa
    Travel And Expense Management
  • Atlassian Confluence
    Wikis

Media & News

Winc Australia's Email Address Formats

Winc Australia uses at least 1 format(s):
Winc Australia Email FormatsExamplePercentage
First.Last@winc.com.auJohn.Doe@winc.com.au
100%

Frequently Asked Questions

What is Winc Australia's official website and social media links?

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Winc Australia's official website is winc.com.au and has social profiles on LinkedIn.

What is Winc Australia's NAICS code?

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Winc Australia's NAICS code is 45321 - Office Supplies and Stationery Stores.

How many employees does Winc Australia have currently?

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As of July 2026, Winc Australia has approximately 655 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: P. N. K.Chief Information Officer: A. B.Head Of Marketing And Communications: L. A. R.. Explore Winc Australia's employee directory with LeadIQ.

What industry does Winc Australia belong to?

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Winc Australia operates in the Retail Office Equipment industry.

What technology does Winc Australia use?

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Winc Australia's tech stack includes AnsibleWordPressOracle SiebelIBM InfoSphereMicrosoft 365SAP ERPCoupaAtlassian Confluence.

What is Winc Australia's email format?

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Winc Australia's email format typically follows the pattern of First.Last@winc.com.au. Find more Winc Australia email formats with LeadIQ.
Winc Australia logo

Winc Australia

Retail Office EquipmentNew South Wales, Australia501-1000 Employees

Winc Australia is a retail office equipment company located at 163 O'riordan Street, Mascot, New South Wales 2020, Australia, with 501 to 1000 employees and a website at https://winc.com.au. The company supplies a broad range of workplace products and services, including office and kitchen supplies, technology, furniture, cleaning, hygiene, and safety, offering about 30,000 products in stock and more by special order. Winc provides services such as print and marketing support, technology and workplace solutions, and, with its EasyProcure procurement management engine, aims to help customers manage procurement spend and approvals. The business serves organisations of varying sizes across education, health, private sector and government, and is trusted by more than 100,000 workplaces nationwide. Historically, in 2019 Winc Australia merged with OfficeMax, and later that year Platinum Equity acquired the company.

Section iconCompany Overview

NAICS Code
45321 - Office Supplies and Stationery Stores
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Winc Australia's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Winc Australia's revenue is estimated to be in the range of $100M$250M

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