Niche Education Target not only individual wine enthusiasts but also hospitality venues and corporate clients seeking customized education, tasting events, and staff training to elevate service levels and wine program quality.

Small Biz Advantage Leverage the solo founder position to emphasize personalized, boutique services with flexible engagement options for tasting events, WSET courses, and consulting, appealing to boutique restaurants and small to mid-sized retailers.

Wine Program Consulting Offer turnkey wine program design and staff training to restaurants and retailers, positioning as a value-add partner that can drive higher average checks through curated lists and improved service.

Digital Engagement Utilize existing tech stack for scalable online education and marketing, including video content, booking, and email outreach to expand reach beyond physical events and attract new customers globally.

Revenue Growth Potential Capitalise on revenue under one million by targeting higher-margin services such as corporate team-building events, WSET certification courses, and ongoing staff training contracts with hospitality groups.