Member Education WHA prioritizes informing members, interpreting clinical and quality issues, and encouraging participation in association activities, signaling a demand for scalable learning platforms, webinar capabilities, and content management to boost engagement and deliver continuing education.

Workforce Analytics The WHA 2025 Wisconsin Health Care Workforce Report and ongoing Workforce Forum highlight a focus on workforce data. A data analytics and survey platform with Tableau integration could help WHA collect, analyze, and publish insights for members, partners, and educators, supporting workforce development initiatives.

Advocacy Events With large Advocacy Day events and annual awards, WHA needs robust event management, sponsorship tracking, and donor management solutions to streamline logistics, fundraising, and recognition programs for hospitals and health systems.

Security Compliance WHA employs security measures like reCAPTCHA across forms; as a member federation handling sensitive member data and regulatory issues, there is opportunity for enhanced security, identity and access management, secure forms, and privacy/compliance tooling.

Tech Modernization The current stack includes Tableau, Outlook, DataTables, Word, and Facebook; there is potential to streamline operations with a modern CRM and marketing automation platform integrated with existing analytics and the WHA Foundation, enabling unified member management, fundraising, and communications.