Strong Revenue Fundraising The Wisconsin Lottery has generated over $18 billion in total revenue since 1988, with more than 93 percent redistributed to winners, retailers, and the community, indicating a well-established and sustainable funding model that can support innovative product and service expansions.

Digital Engagement The company actively promotes its online Players Club through its website, using digital tools such as email alerts and game updates, presenting an opportunity to expand digital marketing solutions and personalized customer engagement platforms.

Recent Product Innovation Recent launches include new scratch-off games and Fast Play options, demonstrating a focus on diverse, instant-win products that could benefit from advanced printing, gaming technologies, or augmented reality enhancements to attract and retain players.

Regulatory and Community Focus Award-winning responsible gambling campaigns like 'Invisible Addiction' highlight the organization's commitment to social responsibility, opening opportunities for compliant responsible gaming software, data analytics, and educational technology services.

Partnership & Expansion The partnership with Pollard Banknote and Brightstar Lottery PLC indicates openness to collaborations for game development and technology solutions, which can be leveraged to offer tailored, innovative lottery products and backend solutions to enhance operational efficiency.