Local Leader Target advertisers looking to reach the La Crosse and Eau Claire markets by leveraging WXOW's strong local news leadership and community presence under the Your Hometown Team positioning.

Digital Foundations Capitalize on WXOW's early digital transition and existing tech stack (digital broadcast, HD, AWS, S3, programmatic ad platforms) to offer advanced digital advertising packages and data-driven campaigns.

Sponsorship Opportunities Leverage partnerships and community initiatives like Harlem Globetrotters events to propose sponsor activations, sponsored segments, and experiential marketing tied to high-visibility local events.

Growth Signals With a mid-size team and revenue in the tens of millions, position cross-sell of additional media services (web, digital video, social support, analytics) to advertisers already using WXOW's platform.

Strategic Credentials Use WXOW’s ABC affiliation, digital capability, and regional market leadership as differentiators to win multi-channel campaigns against larger or non-local competitors.