Local reach opportunity WXOW serves the La Crosse area as a recognized local news leader with a strong community presence, presenting a sales opening to offer location-based digital and broadcast advertising packages to regional clients seeking visibility in a trusted local brand.

Digital expansion As the first La Crosse area station to broadcast in digital and offering high definition programming, WXOW has established digital and HD capabilities that can be packaged with advanced online ad solutions for advertisers aiming to reach viewers across broadcast and digital channels.

Tech stack leverage WXOW utilizes multiple advertising and analytics platforms (Amazon Advertising, Criteo, Google AdSense, Snowplow, Segment) providing opportunities to pitch integrated data-driven campaigns, retargeting, and measurement services to advertisers seeking ROI insights.

Community partnerships Recent collaborations with events like Harlem Globetrotters demonstrate openness to sponsorships and experiential marketing; this can translate into opportunities for branded content, event sponsorships, and youth engagement initiatives.

Financial scale Revenue range of $25M-$50M coupled with a relatively small employee base suggests targeted, high-impact deals with mid-market advertisers and regional brands looking for scalable TV and digital advertising with measurable outcomes.