Local Leadership WXOW News 19 is a long-standing local broadcaster in La Crosse, with a strong market presence as a leading local news provider and community service leader under the “Your Hometown Team” positioning, presenting a solid foundation for targeted ad sales to local businesses and community partners.

Digital Transition Since 2002 WXOW has been an early adopter of digital broadcast, now leveraging digital and HD programming which opens up opportunities to sell advanced digital advertising packages, sponsorships, and programmatic inventory through the station’s online and on-air channels.

Tech Stack The station utilizes cloud and ad tech platforms including AWS, S3, DoubleClick Floodlight, and Amazon Transparent Ad Marketplace, indicating readiness for integrated online campaigns, data-driven targeting, and cross-channel sponsorship opportunities.

Growth Signals Recent personnel updates and alliances, such as new sports anchor hire and community partnerships, signal ongoing audience engagement and opportunities to sponsor local sports, events, and youth programs to reach families and advertisers focused on community visibility.

Revenue Range With estimated annual revenue in the mid tens of millions, WXOW presents a scalable partner for local businesses seeking localized advertising, sponsorships, and branded content with potential to expand into digital and event-based revenue streams.