Online Home Try-On With Clarity offers a unique Free Home Preview service where customers can try replicas of engagement ring styles at home. This personalized experience can be a key selling point for attracting customers who value convenience and comfort in their purchasing process.

Lowest Diamond Prices Guaranteed By guaranteeing the lowest diamond prices, With Clarity can position itself as a cost-effective option for engagement ring shoppers. This competitive pricing strategy could be leveraged as a strong sales proposition to appeal to price-conscious consumers.

Expertise in Hand-Crafted Jewelry Having a 30-year heritage in jewelry craftsmanship, With Clarity can emphasize its expertise in hand-crafting exceptional engagement rings and gemstone jewelry. Highlighting this artisanal skillset can enhance the brand's credibility and attract customers seeking high-quality, custom pieces.

Direct-to-Consumer Model As the only online, direct-to-consumer engagement ring company, With Clarity eliminates intermediary markups and offers a more transparent pricing structure. This business model resonates with modern consumers looking for a straightforward buying process and could be a persuasive factor in driving sales.

Personalized Ring Customization Through the option to fully customize engagement rings and make them one-of-a-kind, With Clarity provides customers with a sense of personalization and exclusivity. This bespoke approach to jewelry design can create emotional connections with buyers and lead to increased sales through tailored offerings.