Insights

Niche traction Target both snowmobile and off-road vehicle manufacturers, plus racing teams, as potential customers for traction enhancement products and safety accessories given Woody's established positioning as a premier supplier in this segment.

Small team, focused With a lean workforce and private-label branding, there is an opportunity to offer scalable, high-margin add-ons, enhanced aftermarket programs, and digital marketing support tailored for a compact sales organization.

Legacy leadership Leverage continuity under second-generation leadership to propose modernization of sales enablement, expanded product lines, and international distribution partnerships that align with the company’s growth and diversification strategy.

Global brand reach capitalize on worldwide recognition in motorsports traction to pursue multi-channel partnerships, OEM collaboration, and co-branded campaigns with distributors and track manufacturers.

Financial foothold With mid-range revenue and a clear niche, present value-focused offers, longer-term procurement contracts, and scalable logistics solutions to support expansion into multi-product traction enhancement for vehicles.

Similar companies to Woody's - International Engineering

Woody's - International Engineering Tech Stack

Woody's - International Engineering uses 8 technology products and services including MySQL, Redis, oEmbed, and more. Explore Woody's - International Engineering's tech stack below.

MySQL
Database
Redis
Database
oEmbed
Dev Tools
Modernizr
Javascript Libraries
Priority Hints
Performance
PHP
Programming Languages
Yoast SEO
Search Engines
YouTube
Video Players

Media & News

Mark Musselman retired from Woodystraction as Vice President on Jun 30th '18.
Following a distinguished career spanning nearly 22 years with the company, International Engineering & Manufacturing (IEM) announces the retirement of Vice President, Mark Musselman, whom elected to retire June 30, 2018.
Jun 29, 2018 | www.woodystraction.com

Woody's - International Engineering's Email Address Formats

Woody's - International Engineering uses at least 2 format(s):

Woody's - International Engineering Email Formats	Example	Percentage
First@wiem.com	John@wiem.com	83%
FirstL@wiem.com	JohnD@wiem.com	17%
First@woodystraction.com	John@woodystraction.com	53%
FirstL@woodystraction.com	JohnD@woodystraction.com	20%
First.Last@woodystraction.com	John.Doe@woodystraction.com	14%
FirstLast@woodystraction.com	JohnDoe@woodystraction.com	13%

Frequently Asked Questions

What is Woody's - International Engineering's phone number?

You can contact Woody's - International Engineering's main corporate office by phone at

+1-989-689-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Woody's - International Engineering's official website and social media links?

Woody's - International Engineering's official website is woodystraction.com and has social profiles on LinkedIn.

How much revenue does Woody's - International Engineering generate?

As of July 2026, Woody's - International Engineering's annual revenue is estimated to be $1M - $10M.

What is Woody's - International Engineering's NAICS code?

Woody's - International Engineering's NAICS code is 31-33 - Manufacturing.

How many employees does Woody's - International Engineering have currently?

As of July 2026, Woody's - International Engineering has approximately 7 employees across 2 continents, including North AmericaEurope. Key team members include Chief Marketing Officer: J. S.Project Manager: C. M.Purchasing Executive: B. G.. Explore Woody's - International Engineering's employee directory with LeadIQ.

What industry does Woody's - International Engineering belong to?

Woody's - International Engineering operates in the Manufacturing industry.

What technology does Woody's - International Engineering use?

Woody's - International Engineering's tech stack includes MySQLRedisoEmbedModernizrPriority HintsPHPYoast SEOYouTube.

What is Woody's - International Engineering's email format?

Woody's - International Engineering's email format typically follows the pattern of First@wiem.com. Find more Woody's - International Engineering email formats with LeadIQ.

When was Woody's - International Engineering founded?

Woody's - International Engineering was founded in 1968.

Woody's - International Engineering

Q: What technology does Woody's - International Engineering use?

Woody's - International Engineering's tech stack includes HTTP/3, WooCommerce, WordPress, Cloudflare, PayPal.

Q: What is Woody's - International Engineering's NAICS code?

Woody's - International Engineering's NAICS code is 31-33 (Manufacturing).

ManufacturingMichigan, United States2-10 Employees

Woody's is the brand name used by International Engineering and Manufacturing, Inc. for its private-label traction devices. The business is based in Hope, Michigan, and focuses on products that enhance traction for rubber tracks, particularly in snowmobiles. It is led by a second-generation president, Robert Musselman, and is pursuing diversification into a multi-product lineup of traction-enhancement solutions for vehicles.

Its global customer base includes motorsports accessory distributors, snowmobile and track manufacturers, off-road vehicle makers, racing champions, sportsmen, and snowmobilers who require improved traction and safety. The company operates as a small team with worldwide reach in this specialized manufacturing niche.