Insights

Market Leadership Woody's is a well-established brand recognized worldwide for high-performance snowmobile traction products, positioning it as a trusted supplier for motorsports and off-road vehicle markets, which offers upselling and expansion opportunities.

Product Diversification The company's strategic focus on diversifying into multiple traction product lines presents opportunities to introduce new related products to existing clients in the off-road and motorsports industries.

Growth Potential With revenue ranging from one to ten million dollars and recent leadership changes, there is potential for growth through targeted marketing and expansion into new vehicle segments or geographic markets.

Technology Adoption Woody's utilizes modern tech stack components such as MySQL, PHP, and YouTube, indicating openness to digital marketing and online sales channels to reach a broader global customer base.

Industry Connections As a key supplier to snowmobile and off-road vehicle manufacturers, developing partnerships with OEMs or offering customized traction solutions could significantly increase sales opportunities.

Similar companies to Woody's - International Engineering

Woody's - International Engineering Tech Stack

Woody's - International Engineering uses 8 technology products and services including Plupload, MySQL, Redis, and more. Explore Woody's - International Engineering's tech stack below.

Plupload
Data Management
MySQL
Database
Redis
Database
jQuery UI
Javascript Libraries
Priority Hints
Performance
PHP
Programming Languages
Yoast SEO
Search Engines
YouTube
Video Players

Media & News

Mark Musselman retired from Woodystraction as Vice President on Jun 30th '18.
Following a distinguished career spanning nearly 22 years with the company, International Engineering & Manufacturing (IEM) announces the retirement of Vice President, Mark Musselman, whom elected to retire June 30, 2018.
Jun 29, 2018 | www.woodystraction.com

Woody's - International Engineering's Email Address Formats

Woody's - International Engineering uses at least 2 format(s):

Woody's - International Engineering Email Formats	Example	Percentage
First@wiem.com	John@wiem.com	83%
FirstL@wiem.com	JohnD@wiem.com	17%
First@woodystraction.com	John@woodystraction.com	46%
FirstL@woodystraction.com	JohnD@woodystraction.com	23%
First.Last@woodystraction.com	John.Doe@woodystraction.com	16%
FirstLast@woodystraction.com	JohnDoe@woodystraction.com	15%

Frequently Asked Questions

Where is Woody's - International Engineering's headquarters located?

Woody's - International Engineering's main headquarters is located at 6054 North Meridian Road Hope, Michigan 48628 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Woody's - International Engineering's phone number?

You can contact Woody's - International Engineering's main corporate office by phone at

+1-989-689-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Woody's - International Engineering's official website and social media links?

Woody's - International Engineering's official website is woodystraction.com and has social profiles on LinkedIn.

How much revenue does Woody's - International Engineering generate?

As of February 2026, Woody's - International Engineering's annual revenue is estimated to be $7M.

What is Woody's - International Engineering's SIC code NAICS code?

Woody's - International Engineering's SIC code is 8712 - Architectural Services NAICS code is 31-33 - Manufacturing.

How many employees does Woody's - International Engineering have currently?

As of February 2026, Woody's - International Engineering has approximately 6 employees across 2 continents, including North AmericaEurope. Key team members include Chief Marketing Officer: J. S.Vice President Of Business Operations: S. P.President: A. W.. Explore Woody's - International Engineering's employee directory with LeadIQ.

What industry does Woody's - International Engineering belong to?

Woody's - International Engineering operates in the Manufacturing industry.

What technology does Woody's - International Engineering use?

Woody's - International Engineering's tech stack includes PluploadMySQLRedisjQuery UIPriority HintsPHPYoast SEOYouTube.

What is Woody's - International Engineering's email format?

Woody's - International Engineering's email format typically follows the pattern of First@wiem.com. Find more Woody's - International Engineering email formats with LeadIQ.

When was Woody's - International Engineering founded?

Woody's - International Engineering was founded in 1968.

Woody's - International Engineering

Q: What technology does Woody's - International Engineering use?

Woody's - International Engineering's tech stack includes mOxie, FancyBox, Gravity Forms, Cart Functionality, Yoast SEO.

ManufacturingMichigan, United States2-10 Employees

Woody's is the trademarked name of IEM's private label traction devices and is the choice worldwide of motorsports accessory distributors, snowmobile and track manufacturers, off-road vehicles, racing champions, sportsmen and snowmobilers who want the very best in traction performance and safety.

International Engineering and Manufacturing, Inc., based in Hope, Michigan, is known worldwide as the industry's premier producer of snowmobile performance and safety traction products for rubber tracks.

Today, International Engineering & Manufacturing, Inc. is under the leadership of second generation family member, Robert Musselman, President and is working to diversify and expand into a multi-product manufacturer of traction enhancement for vehicles.