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Insights

Digital Transformation Integration WooliesX’s full integration into Woolworths Group underscores a unified approach to enhancing omnichannel shopping experiences, presenting sales opportunities for digital technology providers, e-commerce platforms, and customer engagement solutions.

Sustainable Initiatives The rollout of flexible plastic recycling across over 700 stores highlights Woolworths’ commitment to sustainability, creating opportunities for eco-friendly packaging solutions, waste management innovations, and green supply chain technologies.

Technology Partnerships Collaborations with Fujiatsu, particularly in building simulated supermarkets, open avenues for advanced retail technology vendors, virtual testing services, and data analytics firms targeting innovative retail solutions.

Market Growth & Revenue With recent reporting of over $13.8 billion in food sales and a total revenue exceeding $22 billion, Woolworths presents substantial sales potential for suppliers in food retail, supply chain optimization, and retail technology sectors.

Leadership & Innovation Woolworths’ recent leadership changes, including high-profile CIO transitions, suggest opportunities for executive technology consultancies and leadership development firms aiming to support ongoing digital innovation and strategic growth initiatives.

WooliesX Tech Stack

WooliesX uses 8 technology products and services including AWS Lambda, NoSQL, Claude Code, and more. Explore WooliesX's tech stack below.

  • AWS Lambda
    Big Data Processing
  • NoSQL
    Database
  • Claude Code
    Generative Ai
  • jQuery
    Javascript Libraries
  • Node.js
    Programming Languages
  • Meltwater
    Social Media Analytics And Monitoring
  • Google Search Console
    Web Analytics
  • CSS
    Web Tools And Plugins

Media & News

WooliesX's Email Address Formats

WooliesX uses at least 3 format(s):
WooliesX Email FormatsExamplePercentage
F.Last@woolworths.com.auJ.Doe@woolworths.com.au
54%
FLast@woolworths.com.auJDoe@woolworths.com.au
36%
First.Last@woolworths.com.auJohn.Doe@woolworths.com.au
8%
FL@woolworths.com.auJD@woolworths.com.au
2%
First.Last@wooliesx.com.auJohn.Doe@wooliesx.com.au
38%
FLast@wooliesx.com.auJDoe@wooliesx.com.au
25%
F_Last@wooliesx.com.auJ_Doe@wooliesx.com.au
25%
FirMLast@wooliesx.com.auJohMDoe@wooliesx.com.au
12%
FLast@woolworthsgroup.com.auJDoe@woolworthsgroup.com.au
82%
F.Last@woolworthsgroup.com.auJ.Doe@woolworthsgroup.com.au
9%
First.Last@woolworthsgroup.com.auJohn.Doe@woolworthsgroup.com.au
9%

Frequently Asked Questions

Where is WooliesX's headquarters located?

Minus sign iconPlus sign iconWooliesX's main headquarters is located at 407 Elizabeth Street Surry Hills, New South Wales 2010 Australia. The company has employees across 5 continents, including OceaniaAsiaEurope.

What is WooliesX's official website and social media links?

Minus sign iconPlus sign iconWooliesX's official website is woolworthsgroup.com.au and has social profiles on LinkedIn.

What is WooliesX's NAICS code?

Minus sign iconPlus sign iconWooliesX's NAICS code is 44-45 - Retail Trade.

How many employees does WooliesX have currently?

Minus sign iconPlus sign iconAs of April 2026, WooliesX has approximately 1.3K employees across 5 continents, including OceaniaAsiaEurope. Key team members include Cro Specialist: Y. P.Head Of Strategy (everydayx And Loyalty): J. C.Head Of People - Everydayx: M. G.. Explore WooliesX's employee directory with LeadIQ.

What industry does WooliesX belong to?

Minus sign iconPlus sign iconWooliesX operates in the Retail industry.

What technology does WooliesX use?

Minus sign iconPlus sign iconWooliesX's tech stack includes AWS LambdaNoSQLClaude CodejQueryNode.jsMeltwaterGoogle Search ConsoleCSS.

What is WooliesX's email format?

Minus sign iconPlus sign iconWooliesX's email format typically follows the pattern of F.Last@woolworths.com.au. Find more WooliesX email formats with LeadIQ.

WooliesX

RetailNew South Wales, Australia1001-5000 Employees

WooliesX operated as the business and innovation arm of Woolworths Group, consolidating digital, e-commerce, data and customer-focused initiatives under one umbrella. From 2017 to 2024, the team played a central role in shaping the shopping experience for millions of Australians each week. In 2024, its capabilities were fully integrated into Woolworths Group, aligning digital and customer insights with the parent company.

Based in Surry Hills, New South Wales, Australia, WooliesX operated within the retail sector by supporting Woolworths Group’s digital, e-commerce, data and customer initiatives, including loyalty programs. The evolution of the unit reflects a broader move to consolidate these capabilities under the Woolworths Group to enhance shopping experiences for Australian consumers.

Section iconCompany Overview

Headquarters
407 Elizabeth Street Surry Hills, New South Wales 2010 Australia
Website
woolworthsgroup.com.au
NAICS Code
44-45 - Retail Trade
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    WooliesX's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    WooliesX's revenue is estimated to be in the range of $100M$250M

Company Leadership

  • Stylized image of a person
    Y. P.
    Cro Specialist
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. C.
    Head Of Strategy (everydayx And Loyalty)
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. G.
    Head Of People - Everydayx
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. S.
    Head Of Analytics & Insights
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. I.
    Head Of Partnerships, Insurance
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    E. S.
    Head Of Analytics & Insights
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. I.
    Head Of Partnerships, Insurance
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. S.
    Technical Product Owner | Senior Cloud Engineer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. B.
    Senior Product Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. C.
    General Manager - Ecom Future Network
    Phone icon
    Mobile Phone

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