Expansion & Acquisition The recent acquisition of InMoment by Forsta and InMoment’s strategic partnership with Cricket Australia indicate active growth and a focus on scaling customer experience solutions across diverse industries, presenting opportunities to collaborate on large-scale enterprise deployments.

AI-Driven Innovation InMoment’s recent launches of AI Auto Responding and other AI tools demonstrate a strong emphasis on integrating artificial intelligence into customer feedback management, suggesting potential for selling complementary AI solutions or advanced analytics to enhance client engagement strategies.

Industry Recognition Recognition as a Leader in Gartner’s Voice of the Customer Platforms Magic Quadrant underscores InMoment’s credibility and competitiveness in the customer experience market, which can be leveraged to approach mid- to large-sized organizations seeking proven CX solutions.

Client Base Opportunities With recent client wins like Australian Unity Limited and a focus on cross-industry services, there is potential to tailor solutions for other health, financial, and care organizations looking to improve customer satisfaction and retention through measurable CX programs.

Market Position & Growth Compared to competitors with higher revenue and employee counts, Wootric’s position as a smaller, innovative player offers opportunities for personalized outreach and quick integration, particularly targeting organizations interested in modern, AI-powered customer happiness solutions.