Ergonomic Focus Target workspace optimization buyers with a strong emphasis on personalized ergonomic solutions. Position Novus products as scalable for small teams or single-occupant spaces, highlighting monitor arms, lighting, and organizational systems that boost comfort and productivity.

Niche Applications Leverage applicability across control rooms, offices, laboratories, and air traffic control to pursue cross-industry sales conversations. Develop case studies and tailored demos showing how adjustable workstations can meet institutional requirements and regulatory considerations.

Growth through Distribution Explore partnerships with distributors and resellers in the US and Canada, leveraging the current model of Dahle North America. Propose co-marketing and inventory programs to expand reach in mid-market and small business segments.

Mid-Market Opportunity With revenue in the low to mid single digits and a lean team, target mid-market customers seeking cost-effective ergonomic upgrades. Offer bundled solutions (monitor arms, lighting, and organization) to drive higher average order value and faster sales cycles.

Digital Engagement Capitalize on existing tech stack signals (AWS, DigitalOcean, Hotjar) to optimize digital lead generation and website conversion. Propose targeted campaigns, live demos, and content that highlights measurable productivity and comfort gains.