Regional focus Target Indiana and Midwest small to mid-market offices with complete furniture solutions and design services, highlighting national brands and in-house project management to differentiate from local distributors.

End-to-end services Leverage the in-house design, planning, installation, and relocation capabilities to upsell integrated office refresh projects, including space planning, move coordination, and furniture lifecycle support.

Used inventory opportunity Promote the Fort Wayne campus’ mix of new and used furniture to price-conscious buyers and project-based customers, offering quick deployment options and sustainable reuse.

Brand and scale fit Position as a value-enabled access point to top brands (Hon, Allsteel, Gunlocke, National) with flexible procurement and local installation expertise, appealing to SMBs seeking reputable solutions with reliable support.

Digital engagement Strengthen digital lead generation and nurturing using WordPress, Mailchimp, and Google Analytics insights to capture project opportunities, target regional firms, and track project-based buying signals.