Cost Transparency Appeal WOW Payments emphasizes its commitment to eliminating hidden fees and markups, appealing to small and medium-sized businesses seeking transparent and fair payment processing solutions to reduce operational costs.

Industry Disruption Opportunity Positioned as a challenger to traditional providers, WOW Payments can target merchants dissatisfied with existing high-fee processors, offering a disruptive, transparent alternative to gain market share among cost-conscious clients.

Small Business Focus With a transparent, fee-elimination model, WOW Payments is well-suited to attract small-to-mid-sized enterprises that are often hit hardest by hidden charges from established players, presenting a lucrative sales avenue.

Technology Stack Leverage Utilizing a modern tech stack including WordPress and MySQL, WOW Payments can highlight its tech-forward approach to prospects, emphasizing reliable, user-friendly platforms and potential for future integrations and innovations.

Market Penetration Potential Given the competitive landscape with major players like PayPal and Square, WOW Payments can differentiate by emphasizing fairness and savings, targeting businesses seeking more transparent payment solutions and expanding its regional or vertical market reach.