Broad carrier access Wright Insurance Group represents multiple health insurers (including BCBSM, Priority Health, Aetna, Delta Dental, Equitable, Mutual of Omaha and others), positioning them well to source diverse quotes and tailor competitive group and individual plans for brokers and their clients.

Agent-centric model As a Brokerage General / Managing agent without captive agents, they position themselves as a trusted partner for agents and brokers, offering a one-stop resource with consolidated quotes, compliance support, and streamlined service to save agents time.

Michigan footprint Headquartered in Traverse City with a second office in Grand Rapids, the firm has a regional focus across Michigan and has been operating since 1994, suggesting established relationships with local agents and businesses.

Service depth They provide end-to-end support from quotes to underwriting and post-sale service, highlighting opportunities to upsell ongoing admin services, compliance guidance, and client onboarding for brokers managing group and Medicare/individual plans.

Financial potential With revenue estimated between 50M and 100M and a mid-sized employee base, there is capacity for growth initiatives, cross-sell of additional product lines, and expansion of value-added services to current broker partners.