Wylei
Technology, Information and InternetNew Jersey, United States2-10 Employees
Wylei provides a cloud-based artificial intelligence platform for marketing optimization across digital channels, including web, email, mobile, and video. Its system uses predictive analytics to assemble and deliver personalized content in real time and to monitor in-flight campaign performance for factors influencing conversions. Based in Jersey City, New Jersey, the company maintains a small team and has developed adaptive content capabilities to support real-time optimization. In 2017, Wylei launched the Optimization Cloud, a SaaS platform designed to dynamically assemble and optimize creatives to improve ad conversions. The company positions its technology within the broader field of predictive intelligence for marketing, offering an automated relevancy approach that goes beyond traditional A/B testing by tailoring messages to individual recipients at the moment a message is opened. Its client roster includes international brands such as Epsilon, Experian, Marriott, Adidas, Dell, and Time Inc.