Insights

Broad Product Range X²O offers an extensive and high-quality bathroom product selection across all price ranges, catering to a wide customer base; this diversity presents opportunities for upselling premium products or cross-selling complementary accessories.

Customer-Centric Approach By directly engaging with end consumers and emphasizing transparency and respect, X²O has built strong customer loyalty, creating opportunities to expand personalized marketing and targeted promotions that enhance repeat sales.

International Expansion With successful penetration into the Belgian and Dutch markets, X²O aims to become a regional leader; this growth trajectory opens doors for sales partnerships and collaborations in neighboring countries.

Digital Engagement Utilizing advanced tech tools like Microsoft Advertising, Hotjar, and Power BI indicates a focus on digital marketing and analytics; leveraging these can help identify customer preferences and optimize marketing strategies to increase conversions.

Market Positioning Operating in a competitive retail landscape with notable players like IKEA and JYSK, X²O’s focus on quality and affordability allows for targeted outreach to mid-market consumers looking for reliable bathroom solutions, presenting opportunities for competitive differentiation.

X2O Tech Stack

X2O uses 8 technology products and services including Microsoft Advertising, Microsoft Clarity, Hotjar, and more. Explore X2O's tech stack below.

  • Microsoft Advertising
    Advertising
  • Microsoft Clarity
    Analytics
  • Hotjar
    Analytics
  • Power BI
    Business Intelligence
  • 3CX
    Communication And Collaboration
  • Mailchimp
    Email
  • Priority Hints
    Performance
  • three.js
    Programming Languages

Media & News

X2O's Email Address Formats

X2O uses at least 1 format(s):
X2O Email FormatsExamplePercentage
First.Last@x2o.beJohn.Doe@x2o.be
44%
First.MiddleLast@x2o.beJohn.MichaelDoe@x2o.be
8%
First@x2o.beJohn@x2o.be
4%
First.Last@x2o.beJohn.Doe@x2o.be
44%

Frequently Asked Questions

Where is X2O's headquarters located?

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X2O's main headquarters is located at 80 Foreestelaan Gent, Flanders 9000 Belgium. The company has employees across 4 continents, including EuropeAfricaNorth America.

What is X2O's official website and social media links?

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X2O's official website is x2o.be and has social profiles on LinkedIn.

What is X2O's SIC code NAICS code?

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X2O's SIC code is 7699 - Repair Shops and Related Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does X2O have currently?

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As of February 2026, X2O has approximately 258 employees across 4 continents, including EuropeAfricaNorth America. Key team members include Ux & Cro Specialist (user Experience And Conversion Rate Optimization): S. H.Owner: D. C.Director It & Digital: T. D. B.. Explore X2O's employee directory with LeadIQ.

What industry does X2O belong to?

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X2O operates in the Retail industry.

What technology does X2O use?

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X2O's tech stack includes Microsoft AdvertisingMicrosoft ClarityHotjarPower BI3CXMailchimpPriority Hintsthree.js.

What is X2O's email format?

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X2O's email format typically follows the pattern of First.Last@x2o.be. Find more X2O email formats with LeadIQ.

When was X2O founded?

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X2O was founded in 2005.

X2O

RetailFlanders, Belgium201-500 Employees

X²O IS NOT JUST ANOTHER BATHROOM SPECIALIST
like the countless others out there. Unlike the rest, we speak directly to the end consumer. We see this as a sign of respect for the customer, who is more informed today than ever before. They know exactly what they want.

WHAT THE CUSTOMER WANTS
X²O has it. We offer the most extensive bathroom range for every budget, with an exclusive product assortment that goes far beyond what you’ll find anywhere else. At the same time, X²O constantly ensures the best possible price-quality ratio. Products that don’t meet this standard simply don’t make it into our store. Thanks to this strict approach, we offer customers the widest and highest-quality selection in every price range.

OUR MISSION: TO OFFER TOP QUALITY IN EVERY PRICE CATEGORY
After all, your bathroom is not a broom closet or a garage. It’s the place where you spend, on average, a year and a half of your life. A place to relax. A place to take well-deserved time for yourself.

TAKING TIME FOR YOURSELF IS A UNIVERSAL NEED
That’s why X²O doesn’t limit its activities to Belgium. Dutch customers, too, have embraced our concept in large numbers. X²O also aims to become the market leader in private bathroom retail in neighboring countries, based on the same core principles: top quality at the best price, the widest selection, and impeccable service.

THE RESULT?
A continuously growing company serving thousands of happy customers. Nowhere is there more singing than in an X²O bathroom.

Section iconCompany Overview

Headquarters
80 Foreestelaan Gent, Flanders 9000 Belgium
Website
x2o.be
SIC Code
7699 - Repair Shops and Related Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    X2O's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    X2O's revenue is estimated to be in the range of $10M$25M

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