Insights

Strong Market Position X²O Badkamers has established itself as a key player in the private bathroom retail sector, with a wide product range and a focus on high quality at competitive prices. This position offers opportunities to upsell premium products and exclusive brands to existing customers seeking top-tier bathroom solutions.

Multi-National Expansion With a successful presence in Belgium and ambitions to become a market leader in neighboring countries like the Netherlands, there is potential to tailor localized marketing campaigns and expand sales channels, tapping into new markets where consumers value quality and selection.

Digital Engagement Strategy Utilizing advanced tech stack components like Criteo and TikTok Pixel indicates a focus on online marketing and customer targeting. Leveraging this digital infrastructure can enhance cross-selling opportunities and increase conversion rates through personalized marketing campaigns.

Growing Customer Base Serving thousands of satisfied customers suggests strong brand loyalty. Upselling complementary bathroom accessories, installation services, or extended warranties could deepen customer relationships and boost repeat business.

Product and Service Differentiation X²O’s emphasis on offering the widest and highest-quality selection across all price ranges presents an opportunity to target different customer segments with tailored marketing, including promoting premium product lines or budget-friendly options to maximize sales potential.

X2O Badkamers Tech Stack

X2O Badkamers uses 8 technology products and services including Criteo, TikTok Pixel, Cloudflare CDN, and more. Explore X2O Badkamers's tech stack below.

  • Criteo
    Advertising
  • TikTok Pixel
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Drupal
    Content Management System
  • React
    Javascript Frameworks
  • Office 365
    Office Suites
  • Trusted Shops
    Online Review Management
  • HSTS
    Security

Media & News

X2O Badkamers's Email Address Formats

X2O Badkamers uses at least 1 format(s):
X2O Badkamers Email FormatsExamplePercentage
First.Last@x2o.beJohn.Doe@x2o.be
44%
First.MiddleLast@x2o.beJohn.MichaelDoe@x2o.be
8%
First@x2o.beJohn@x2o.be
4%
First.Last@x2o.beJohn.Doe@x2o.be
44%

Frequently Asked Questions

Where is X2O Badkamers's headquarters located?

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X2O Badkamers's main headquarters is located at Foreestelaan 80, 9000 Gent, Gent, Vlaanderen 9000, BE. The company has employees across 4 continents, including EuropeAfricaNorth America.

What is X2O Badkamers's official website and social media links?

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X2O Badkamers's official website is x2o.be and has social profiles on LinkedIn.

What is X2O Badkamers's NAICS code?

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X2O Badkamers's NAICS code is 44-45 - Retail Trade.

How many employees does X2O Badkamers have currently?

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As of October 2025, X2O Badkamers has approximately 264 employees across 4 continents, including EuropeAfricaNorth America. Key team members include Ux & Cro Specialist (user Experience And Conversion Rate Optimization): S. H.Founder & Cto: A. T.Owner: D. C.. Explore X2O Badkamers's employee directory with LeadIQ.

What industry does X2O Badkamers belong to?

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X2O Badkamers operates in the Retail industry.

What technology does X2O Badkamers use?

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X2O Badkamers's tech stack includes CriteoTikTok PixelCloudflare CDNDrupalReactOffice 365Trusted ShopsHSTS.

What is X2O Badkamers's email format?

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X2O Badkamers's email format typically follows the pattern of First.Last@x2o.be. Find more X2O Badkamers email formats with LeadIQ.

When was X2O Badkamers founded?

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X2O Badkamers was founded in 2005.
X2O Badkamers

X2O Badkamers

RetailBelgium201-500 Employees

X²O IS NOT JUST ANOTHER BATHROOM SPECIALIST
like the countless others out there. Unlike the rest, we speak directly to the end consumer. We see this as a sign of respect for the customer, who is more informed today than ever before. They know exactly what they want.

WHAT THE CUSTOMER WANTS
X²O has it. We offer the most extensive bathroom range for every budget, with an exclusive product assortment that goes far beyond what you’ll find anywhere else. At the same time, X²O constantly ensures the best possible price-quality ratio. Products that don’t meet this standard simply don’t make it into our store. Thanks to this strict approach, we offer customers the widest and highest-quality selection in every price range.

OUR MISSION: TO OFFER TOP QUALITY IN EVERY PRICE CATEGORY
After all, your bathroom is not a broom closet or a garage. It’s the place where you spend, on average, a year and a half of your life. A place to relax. A place to take well-deserved time for yourself.

TAKING TIME FOR YOURSELF IS A UNIVERSAL NEED
That’s why X²O doesn’t limit its activities to Belgium. Dutch customers, too, have embraced our concept in large numbers. X²O also aims to become the market leader in private bathroom retail in neighboring countries, based on the same core principles: top quality at the best price, the widest selection, and impeccable service.

THE RESULT?
A continuously growing company serving thousands of happy customers. Nowhere is there more singing than in an X²O bathroom.

Section iconCompany Overview

Headquarters
Foreestelaan 80, 9000 Gent, Gent, Vlaanderen 9000, BE
Website
x2o.be
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    X2O Badkamers's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    X2O Badkamers's revenue is estimated to be in the range of $10M$25M

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