Insights

Extensive Product Range With over 40,000 items available across 143 stores, Brico offers a broad product portfolio that caters to a wide customer base involved in home and garden renovation projects, presenting numerous opportunities for upselling and cross-selling complementary products.

Growing Franchise Network Operating 98 franchise stores alongside company-owned locations, Brico’s expanding franchise model provides a channel for targeted partnership development and collaborative marketing efforts to increase market penetration.

Regional Market Leader As Belgium’s pioneer in DIY retail since 1973, Brico has established a strong local brand presence and customer loyalty, creating potential for regional loyalty initiatives and localized marketing strategies to boost sales.

Digital Engagement Tools Utilizing technologies such as Google, YouTube, Hotjar, and Microsoft Advertising, Brico demonstrates a focus on digital marketing and customer engagement, offering opportunities to enhance online sales channels and targeted advertising campaigns.

Comparable Market Position With a revenue range of 50 to 100 million dollars and a sizable workforce, Brico is well-positioned among mid-tier DIY retailers, making it a promising partner for supply chain collaborations, product sourcing, and expansion initiatives in similar or adjacent markets.

Brico Tech Stack

Brico uses 8 technology products and services including Microsoft Advertising, Hotjar, JSON-LD, and more. Explore Brico's tech stack below.

  • Microsoft Advertising
    Advertising
  • Hotjar
    Analytics
  • JSON-LD
    Javascript Frameworks
  • Bpost
    Logistics
  • Claspo
    Marketing Automation
  • Google
    Search Engines
  • Mirakl
    Software As A Service
  • YouTube
    Video Players

Media & News

Brico's Email Address Formats

Brico uses at least 1 format(s):
Brico Email FormatsExamplePercentage
First.Last@brico.beJohn.Doe@brico.be
84%
First.MiddleLast@brico.beJohn.MichaelDoe@brico.be
7%
Last.First@brico.beDoe.John@brico.be
5%
L.First@brico.beD.John@brico.be
4%

Frequently Asked Questions

What is Brico's phone number?

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You can contact Brico's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Brico's stock symbol?

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Brico is a publicly traded company; the company's stock symbol is ALMRB.PA.

What is Brico's official website and social media links?

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Brico's official website is brico.be and has social profiles on LinkedIn.

What is Brico's NAICS code?

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Brico's NAICS code is 44-45 - Retail Trade.

How many employees does Brico have currently?

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As of December 2025, Brico has approximately 1.3K employees across 5 continents, including EuropeAfricaNorth America. Key team members include Ceo: P. T.Head Of Training And Development: T. D. V.Franchise Owner / Ondernemer: H. K.. Explore Brico's employee directory with LeadIQ.

What industry does Brico belong to?

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Brico operates in the Retail industry.

What technology does Brico use?

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Brico's tech stack includes Microsoft AdvertisingHotjarJSON-LDBpostClaspoGoogleMiraklYouTube.

What is Brico's email format?

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Brico's email format typically follows the pattern of First.Last@brico.be. Find more Brico email formats with LeadIQ.

When was Brico founded?

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Brico was founded in 1973.

Brico

RetailFlanders, Belgium1001-5000 Employees

Het begint in 1973

In dat jaar opent Brico zijn eerste Bricocenter in Schoten. Het is een innovatief en zelfs revolutionair concept in de wereld van de grootdistributie. Als eerste in België bieden wij een brede waaier doe-het-zelf-producten aan. Sindsdien maakten wij van dit concept een boeiend beroep, volledig gewijd aan de inrichting en renovatie van huis en tuin.

Vandaag heeft Brico een netwerk van 143 winkels, waarvan 98 franchisewinkels. Wij bieden een assortiment van meer dan 40.000 artikelen aan en meer dan 3.000 medewerkers geven dagelijks het beste van zichzelf voor onze klanten.

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Tout commence en 1973

Cette année-là, Brico ouvre son premier Bricocenter à Schoten, un concept innovant qui va bousculer le monde de la grande distribution. Nous sommes en effet les premiers en Belgique à proposer une large gamme de produits directement liés au bricolage. Depuis, nous avons fait de ce concept un métier passionnant, entièrement dédicacé à l’aménagement et la rénovation de la maison et du jardin.

Aujourd’hui, nous avons 143 magasins, dont 98 en franchise. Nous proposons un assortiment de plus de 40.000 articles et plus de 3000 collaborateurs offrent chaque jour le meilleur service à nos clients.

Section iconCompany Overview

Phone number
Website
brico.be
Stock Symbol
ALMRB.PA
NAICS Code
44-45 - Retail Trade
Founded
1973
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Brico's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Brico's revenue is estimated to be in the range of $50M$100M

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