Targeted markets Leverage the regional footprint across North Carolina, South Carolina, Virginia, and Georgia to pursue hospital and clinic partnerships, focusing on orthopedic rehab devices and in-network reimbursement capabilities to drive recurring sales.

In-network Advantage Highlight strong insurance contract and billing capabilities to win contracts with varied payer mixes, offering bundled services or preferred pricing for facilities seeking seamless reimbursement for CPM devices and orthopedics braces.

New Surgical Focus Capitalize on the newly created Surgical Division in Charlotte to target surgical centers, ambulatory surgery centers, and orthopedic groups for perioperative equipment, implants support, and post-op rehab devices.

Dual divisions Cross-sell between Rehab and Surgical Divisions to existing accounts, offering comprehensive solutions from intraoperative support to post-acute rehab, increasing average order value per facility.

Tech-enabled engagement Utilize the company's web presence and tech stack familiarity to deploy digital outreach, patient education tools, and easy online ordering to streamline procurement for clinics with limited staff.