Major client wins XMC has recently secured four high-profile clients in 2026 including TikTok, Molson Coors, Boston Pizza, and Church & Dwight, signaling strong momentum and opportunities to cross-sell sponsorship and experiential programs to these brands.

Growth and scale With revenue in the 50 to 100 million range and a diverse group of subsidiaries (XSS, REVXM, XMC Promotions, Sponsorship Canada), there is potential to package integrated sponsorship, digital production, staffing, and promotional services to mid-market and enterprise clients seeking end-to-end experiential solutions.

Independence & specialization As a proudly independent agency focused on Sponsorship and Experiential Marketing with proprietary tools and analytics, XMC can position as a specialized partner for brands looking to optimize ROI through measurement-led experiential campaigns.

Leadership momentum Recent leadership promotions to Associate Vice President roles and a growing executive team indicate a stable, career-oriented culture, making XMC appealing for senior-level client relationships and enterprise deals requiring experienced sponsorship strategists.

Tech-enabled capabilities XMC’s tech stack including analytics tools and digital production capabilities via REVXM, combined with sponsorship valuation and brokerage services, suggests opportunities to upsell data-backed sponsorship evaluations, pricing strategy, and turnkey event programs.