Rising client roster XMC has recently secured four high-profile clients in 2026 including TikTok, Molson Coors, Church & Dwight, and Boston Pizza, indicating strong new-business momentum and potential for upsell on sponsorship and experiential programs with large brands.

Independent strategic expert As a proudly independent agency with a niche in Sponsorship and Experiential Marketing, XMC presents a differentiated value proposition for brands seeking ROI-driven, insight-based partnerships rather than generic activations, suitable for premium sponsorship strategies.

Digital and events growth The parent group spans REVXM for turnkey digital and event production, along with staffing, promotions, and sponsorship valuation services, creating cross-sell opportunities to deliver end-to-end campaigns combining experiential and digital components.

Strong leadership track Recent leadership promotions including Caroline Anderson to Associate Vice President signal a developed leadership bench and potential for sustained client stewardship, enabling longer-term account growth and strategic agency engagements.

Financial scale & reach With revenue in the mid to high seven figures and a sizeable workforce across Canada, XMC has the capacity to take on larger, multi-market sponsorship programs and complex naming-rights deals, appealing to brands seeking national or cross-country activations.