Insights

Acquisition Opportunity With Yellow Brick Road recently acquired by Avathon Capital, there is a strategic opportunity to offer complementary financial products and services that align with their growth and integration efforts, especially targeting their expanded national footprint.

Technology Partnership Yellow Brick Road's use of fintech partnerships like Rubik and online lenders like Prospa indicates openness to innovative solutions; this presents a chance to introduce advanced digital tools, CRM systems, or advice tech platforms that enhance their wealth and mortgage services.

Market Expansion As a company that emphasizes local brokers and community engagement across Australia, there’s potential to support or expand their franchise network with tailored marketing platforms, lead generation tools, or localized customer engagement solutions.

Customer Engagement Yellow Brick Road targets first-time homebuyers to retirees, providing an end-to-end financial service experience. Offering customer relationship management and personalized marketing automation can help them strengthen client loyalty and cross-sell across their services.

Brand Positioning Their focus on disrupting traditional banking and providing meaningful financial services appeals to digitally savvy customers. There’s an opportunity to partner on brand awareness campaigns or digital advertising solutions that highlight their community-driven approach and innovative stance.

Yellow Brick Road Tech Stack

Yellow Brick Road uses 8 technology products and services including Visual Website Optimizer, C3.js, imagesLoaded, and more. Explore Yellow Brick Road's tech stack below.

  • Visual Website Optimizer
    Analytics
  • C3.js
    Charting
  • imagesLoaded
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • PHP
    Programming Languages
  • Adobe ColdFusion
    Web Frameworks
  • RankMath SEO
    Web Platform Extensions
  • Sassy Social Share
    Widgets

Yellow Brick Road's Email Address Formats

Yellow Brick Road uses at least 1 format(s):
Yellow Brick Road Email FormatsExamplePercentage
First.Last@ybr.com.auJohn.Doe@ybr.com.au
90%
Last@ybr.com.auDoe@ybr.com.au
5%
FLast@ybr.com.auJDoe@ybr.com.au
3%
First.Middle@ybr.com.auJohn.Michael@ybr.com.au
2%

Frequently Asked Questions

Where is Yellow Brick Road's headquarters located?

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Yellow Brick Road's main headquarters is located at 1 Chifley Square, Sydney, NSW 2000, AU. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is Yellow Brick Road's phone number?

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You can contact Yellow Brick Road's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Yellow Brick Road's official website and social media links?

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Yellow Brick Road's official website is ybr.com.au and has social profiles on LinkedIn.

What is Yellow Brick Road's NAICS code?

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Yellow Brick Road's NAICS code is 52 - Finance and Insurance.

How many employees does Yellow Brick Road have currently?

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As of October 2025, Yellow Brick Road has approximately 400 employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Digital & Marketing Officer: K. M.Chief Financial Officer: V. K.Head Of Hr: M. D.. Explore Yellow Brick Road's employee directory with LeadIQ.

What industry does Yellow Brick Road belong to?

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Yellow Brick Road operates in the Financial Services industry.

What technology does Yellow Brick Road use?

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Yellow Brick Road's tech stack includes Visual Website OptimizerC3.jsimagesLoadedKlaviyoPHPAdobe ColdFusionRankMath SEOSassy Social Share.

What is Yellow Brick Road's email format?

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Yellow Brick Road's email format typically follows the pattern of First.Last@ybr.com.au. Find more Yellow Brick Road email formats with LeadIQ.

When was Yellow Brick Road founded?

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Yellow Brick Road was founded in 2007.
Yellow Brick Road

Yellow Brick Road

Financial ServicesAustralia201-500 Employees

Yellow Brick Road helps Australians on the road to their hopes and dreams. We offer competitive rates, an all-encompassing portfolio of services and a network of trusted local mortgage brokers and wealth managers all over Australia.

Our local brokers and wealth managers are small business owners with a vested interest in their local community. They understand the hopes and dreams of the people who live in their patch and how to achieve them.

But, no matter where we are based, we all believe that traditional banking and financial institutions need a good shakeup. So, we're here to provide meaningful financial services, from the purchase of your first home right up until retirement, and we'll never take you for granted.

Section iconCompany Overview

Headquarters
1 Chifley Square, Sydney, NSW 2000, AU
Phone number
Website
ybr.com.au
NAICS Code
52 - Finance and Insurance
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Yellow Brick Road's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Yellow Brick Road's revenue is estimated to be in the range of $100M$250M

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