Yellow Pages Association
Advertising Services11-50 Employees
The Yellow Pages Association (YPA) is a trade organization serving the print and digital media sector, with a focus on Yellow Pages publishers, certified marketing representatives, and associate members such as advertisers, vendors, and suppliers. The association operates within the advertising services industry and is positioned as a representative body for a market valued at more than $27 billion globally, including a substantial portion in the United States. It supports its members by aligning interests across the industry and providing a collective voice for stakeholders involved in both traditional and digital media channels. The organization is based in the United States and engages a membership that encompasses various players in the Yellow Pages ecosystem. Founded and organized around the interests of the print and digital media landscape, YPA works to address the needs of publishers and marketing professionals by fostering collaboration, standard-setting, and industry-wide initiatives. Its scope includes the broader network of industry stakeholders who rely on Yellow Pages channels for marketing and information dissemination, reflecting the association’s role as a central coordinating body within this sector. The association maintains a presence online through its websites, serving as a hub for members to access resources and participate in industry discussions.
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