Expanding Small Business Market Thryv supports over 50,000 small businesses across multiple countries, indicating a strong customer base in localized markets. This presents opportunities to upsell or cross-sell tailored marketing and sales solutions aimed at small businesses seeking growth and operational efficiency.

AI-Driven Marketing Solutions The recent launch of AI-enabled marketing software specifically for home services businesses highlights Thryv's focus on leveraging automation to enhance customer acquisition. Sales efforts can target similar niche markets that are seeking scalable, AI-driven marketing tools for accelerated revenue growth.

Revenue Growth Opportunities Thryv's SaaS revenue increased by 33% year-over-year in Q3 2025, driven by upselling within its existing customer base. This suggests potential to expand these efforts further through targeted sales strategies emphasizing value-driven upgrades and new feature adoption.

Market Value and Investment The company's valuation at approximately 5x EBITDA and recent share price decline offer a compelling entry point for investors and new clients interested in a value-oriented SaaS provider with strong cash flow and growth potential in the small business segment.

Industry Position & Competition Thryv's alignment with other SaaS players like HubSpot and Salesforce, combined with its targeted approach to underserved small businesses, provides opportunities to differentiate offerings and establish strategic partnerships, expanding its footprint in a competitive market.