Fundraising Marketing The school already leverages Constant Contact and digital marketing tools; opportunity to optimize donor communications, segment audiences, automate campaigns, and integrate with a CRM to improve donor acquisition and retention.

Site Performance Cloudflare CDN alongside Apache Tomcat usage indicates potential for performance tuning and security hardening—edge caching, TLS optimization, and a managed security/hosting plan to improve uptime and user experience.

Education Tech With a mid-size team and a dual curriculum, there is strong potential to implement or upgrade a student information system, learning management system, and parent communications platform to streamline operations and learning outcomes.

Data-Driven Marketing Existing tag management and Open Graph usage present an opportunity to deploy deeper analytics, marketing funnel tracking, and dashboard reporting to optimize enrollment campaigns and program awareness.

Video Engagement Active YouTube presence suggests expanding video strategy: hosted classes, event livestreams, captions, and cross-channel integration to boost engagement, recruitment, and fundraising impact.